We are Microsoft Partner Marketing Experts, helping Microsoft AI Business Process Solution Partners design, pilot, and scale go-to-market programs that accelerate revenue. Working across Dynamics 365, Power Platform, and Modern Work, we support partners who want to move beyond AI capability and translate it into measurable commercial impact.

Our work is grounded in a deep understanding of Microsoft’s partner ecosystem, solution priorities, and seller motions, ensuring go-to-market activity is aligned, credible, and ready to co-sell.

Gemma is the driving force behind Riada Consultancy, with 20 years of experience helping companies unlock growth and achieve lasting impact. She’s worked for and with companies like Microsoft, AWS, and Accenture, applying her expertise in marketing strategy, lead generation, and aligning business and sales operations across the UK and EMEA. As a Trustee for the Aleto Foundation and a member of the London Chamber of Commerce, she’s committed to empowering businesses to innovate, collaborate, and thrive.

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