Columbia's Center on Global Brand Leadership

The Center on Global Brand Leadership at Columbia Business School creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites www.gsb.columbia.edu/globalbrands and www.briteconference.com.