AAA
AAA - A Sound Life. Delivered Globally.
AUDIO ARCHITECT APPAREL IS THE CELEBRATION OF OUR MUSIC AND OUR JOURNEYS. WE HONOUR THE IDEAS, TECHNOLOGY AND PEOPLE THAT GAVE US OUR CULTURE; THOSE GENERATION-CHANGING SOUNDS THAT ARE THE FOUNDATION TO OUR WAY OF LIFE.
Most of my musical memories have been made from many years spent travelling the globe contributing to concerts and festivals. We’ve got lost, been delayed, hung around, read a great book and found new ways to swear in Italian, all in the company of new-found families. Anyone who has ever toured will know exactly what I’m talking about.
Audio Architect Apparel is about the soundtrack that we carry with us every day. It's about sharing a beer, or a 1945 Marques de Riscal Gran Reserva, whilst waiting in the departure lounge for the next flight delayed announcement. It's those in-jokes that you can’t repeat. It's the spontaneity in experiencing something new, to you at least. It's about selecting the right track at the right time. It's an experience that's covered in mud, sweat and cheers.
Audio Architect Apparel is the makers, the shakers, the followers and creators. It’s the elegance in hard work and the calm under pressure. It’s those moments before you walk on stage and the deafening ones when you walk off. It's the beauty in design and it belongs to the ideas hidden in plain view.
It's the dreams and the journeys, the late-night laughs and the bloodshot early-morning-eyes ones that switch life into vibrant stereo. It's a way of life that appreciates the class in science and technology. It's clever, subtle, stylish design with a passion in imagination and integrity in intellect, and it’s an instrument of individualism.