Design the Future

We are a venture builder, creatinginnovation ecosystems: "circles of impact" to drive meaningful change and empower the new generations to lead with purpose—all fueled by AI.Riccardo Donadonfounded H-FARM in 2005 with a generational purpose: to empower young minds and foster their potential, connecting people and ideas in ecosystems that nurture creativity, cultivate talent, and spark ripple effects. OurCampus, located near Venice, is the only one in Europe where startups, education, and technology coexist.

H-FARM

Il nuovo evento ideato da Audi e H-FARM | The new event conceived by Audi and H-FARM

H-FARM CAMPUS

<h3>Dopo gli H-FARM Club Design your Experience e Future Premiumness, questo evento rappresenta il momento conclusivo di un percorso che mette al centro il design come forza trainante alla base di prodotti e servizi di alta qualità.</h3>Al centro del dibattito ci sarà la riflessione su come il principio di “chiarezza” possa diventare un approccio condiviso che unisce estetica, funzionalità ed efficienza.L’evento sarà condotto dalla giornalista e podcaster Mia Ceran e vedrà gli interventi di:<ul><li>Timm Barlet, Managing Director di Audi Italia Manager con una lunga esperienza internazionale nel gruppo Audi, guida oggi la visione del brand in Italia con l’obiettivo di consolidare il posizionamento premium in un mercato complesso e in rapida trasformazione. Porterà sul palco la visione di Audi su come la chiarezza e l’essenzialità possano ridefinire il linguaggio del design e dell’eccellenza.</li><li>Mia Ceran, Journalist and podcaster Volto noto del giornalismo televisivo, con i suoi podcast esplora i temi dell’attualità, della cultura e dell’innovazione in modo accessibile e coinvolgente. Guiderà il dialogo tra gli ospiti, accompagnando il pubblico in un confronto su come chiarezza e design possano plasmare il domani.</li><li>Gavin Ivester, Vice President Design di Cisco Ha iniziato la sua carriera in Apple e ha guidato team di design per marchi come Nike, PUMA e Bang &amp; Olufsen. Oggi guida il design globale di Cisco, dove progetta esperienze di collaborazione più umane e intelligenti. Condividerà come la chiarezza nel design possa semplificare la complessità tecnologica e migliorare la connessione tra persone.</li><li>Paolo Ciuccarelli, Founding Director of Center for Design at Northeastern University Boston Architetto e designer della comunicazione, ha fondato il DensityDesign Research Lab al Politecnico di Milano, punto di riferimento per la visualizzazione dei dati. Oggi si dedica alla ricerca sul potere del design come linguaggio per rendere chiara la complessità. Durante l’evento, ci accompagnerà a capire come i dati e l’informazione possano diventare strumenti di chiarezza e decisione consapevole.</li><li>Johannes Schafelner, Architect and Director of Zaha Hadid Architects Ha lavorato come lead designer e architetto su diversi progetti di grande rilievo, tra cui la progettazione e i dettagli costruttivi del complesso tetto dell’Aquatic Centre di Londra, realizzato per le Olimpiadi del 2012. Spiegherà come la chiarezza possa trasformarsi in spazio, materia e forma, ridefinendo il modo in cui viviamo l’architettura.</li></ul>Saranno presenti anche i protagonisti di Audi We Generation, il progetto che da otto edizioni accompagna studenti universitari in un viaggio nella cultura dell'innovazione. Un confronto che attraversa mondi diversi — automotive, tecnologia, architettura e ricerca — per scoprire come il design possa essere il linguaggio universale del futuro.L'evento si svolgerà in lingua inglese con sottotitoli in italiano.Networking cocktail al termine dell’evento.<h3>••••••••••••••••••••••••••••••••••••••••••••</h3>

<h3>After the H-FARM Club events Design your Experience and Future Premiumness, this event represents the final stage of a journey that places design at the center as a driving force behind high-quality products and services. </h3>At the heart of the discussion will be a reflection on how the principle of “clarity” can become a shared approach that unites aesthetics, functionality, and efficiency.The event will be hosted by journalist and podcaster Mia Ceran and will feature contributions from:<ul><li>Timm Barlet, Managing Director of Audi Italia Manager with extensive international experience within the Audi AG, he now leads the brand’s vision in Italy, with the goal of strengthening its premium positioning in a complex and rapidly evolving market. On stage, he will share Audi’s perspective on how clarity and essentiality can redefine the language of design and excellence.</li><li>Mia Ceran, Journalist and podcaster Well-known face in Italian television journalism, she explores topics of current affairs, culture, and innovation through her podcasts with an engaging and accessible approach. As moderator, she will guide the conversation among the guests, leading the audience through a dialogue on how clarity and design can shape the future.</li><li>Gavin Ivester, Vice President of Design at Cisco He began his career at Apple and has led design teams for global brands such as Nike, PUMA, and Bang &amp; Olufsen. Today, he heads Cisco’s global design, shaping more human and intelligent collaboration experiences. He will explore how clarity in design can simplify technological complexity and enhance human connection.</li><li>Paolo Ciuccarelli, Founding Director of Center for Design at Northeastern University Boston Architect and communication designer, he founded the DensityDesign Research Lab at Politecnico di Milano, a benchmark in data visualization research. His work focuses on the power of design as a language to bring clarity to complexity. During the event, he will guide us in understanding how data and information can become tools for clarity and conscious decision-making.</li><li>Johannes Schafelner, Architects and Director of Zaha Hadid Architects Architect and Director at Zaha Hadid Architects, he has served as lead designer and architect on several major projects, including the design and detailing of the complex roof of the London Aquatics Centre, built for the 2012 Olympics. He will discuss how clarity can be translated into space, material, and form, redefining the way we experience architecture.</li></ul>Also attending will be the protagonists of Audi We Generation, the project that for eight editions has taken university students on a journey through the culture of innovation.A dialogue that spans different worlds — automotive, technology, architecture, and research — to explore how design can become the universal language of the future.Networking cocktail to follow.

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Design the Future

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