WEBINAR: Creating Shared value by clusters

Rete di Imprese Luce in VenetoVilla Cà Marcello - Via dei Marcello, 13/1135017 - Levada di Piombino Dese (PD)Tel. e fax: +39 049 9350457www.luceinveneto.comE-mail:info@luceinveneto.com

Luce in Veneto, as part of the project <a href="https://www.brilliantclusters.eu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">BRILLIANT</a> (European Cluster Excellence Programme COS-CLUSTER-2018-03-02 - COSME Programme), proposes the following webinar about Creating Shared Value by clusters.Context of the webinar: The concept of shared value, introduced by Michael E. Porter and Mark R. Kramer of Harvard University, in a seminal article in 2011, represents an innovative approach to economic development in which a company generates economic value and, at the same time, has a positive impact for the community. Clusters represent an ideal context for identifying and implementing shared value initiatives. A pioneer initiative carried in Catalonia in the past three years opens the way for a new generation of shared value projects in line with the 2030 UN agenda for sustainable development and new paradigm combining competitiveness and social progress.The general approach:•	Shared Value and the need of a new paradigm for economic development•	What’s is the real meaning of shared value and how it works•	How it differs from Social Corporate Responsibility•	Why clusters represent an ideal environment for creating shared value•	How to articulate a Shared Value programme: some inputs from the pioneer example of CataloniaWe will present:•	A general overview of the concept of Shared Value and its importance in the context of sustainable development and the Covid-19 crisis.•	How shared value work and why clusters represents a perfect environment for creating shared value initiatives.•	The example of Catalonia in using shared value as a driver for economic development especially using clusters.Speaker:Alberto Pezzi, Director of Competitive Strategy, Directorate General for Industry – ACCIÓ, Government of Catalonia.The meeting will take place in webinar mode through the Zoom platform, once you subscribe you will be sent a link to have direct access online.

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WEBINAR: Creating Shared value by clusters

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WEBINAR: Creating Shared value by clusters

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