EWMC2023

Vanilla Innovations, attraverso il brand Enoverse, crea mondi virtuali (metaversi) all'interno dei quali progetta e realizza eventi immersivi dedicati ai temi più rilevanti per la cultura e il mercato italiani, con l’obiettivo di promuovere innovazione, conoscenza e connessioni autentiche in un ambiente digitale aperto a tutti, con l’obiettivo di incentivare innovazione, conoscenza e connessioni autentiche in un ambiente digitale aperto a tutti.

Vanilla Innovations

APRIL 20-21: THE METAVERSE MEETS THE WINE WORLD

Wine tourism is a major 2022 wine trends. Many Italian and foreign visitors choose to spend a weekend in a winery, a mill, or places where typical products are produced to learn the secrets of winemaking and see, step by step, the transformation process. As for the world of wine, globally; Growth Capital estimates a global value for the wine industry of 245.6 billion euros in 2021, which will become 305.2 billion by 2025, with an annual growth rate of 6%. WHAT DOES ALL THIS HAVE TO DO WITH THE METAVERSE?Ready or not, the metaverse is changing the world as we know it, and the ‘Autumn 2022’ edition has drawn a clear line to separating the past from the present and future. Perceiving the new opportunities that the metaverse offers and will continue to offer the world of wine and wine tourism, it remains to be seen how much current demand and how much demand there will be in the future for digital assets such as open spaces designed as a showcase for a region or winery, and how long it will take for this to be widely adopted on a global scale.

On April 20th and 21st, we will be witnessing two days of extraordinary interventions by experts in communication, Web3, marketing, metaverse, NFTs, tourism and, of course, wine, through which we will try to answer the myriad questions that surround this new universe and its interactions with food, wine and tourism, at the same time helping wine and tourism companies build a strategies for the next evolution of the digital age.

KEYNOTE SPEAKERS LIST (not complete)L﻿aura Iacovone: Neuro Marketing ResearcherExpert in Marketing Management and Neuro Marketing Researcher, Laura teaches at the University of Milan and Bocconi (until 2019). Her experience and training in data science and artificial intelligence are a fundamental contribution to understanding how the digital world can serve an industry like wine.M﻿arco Apadula: Brand strategist presso Up00Born in Milan in 1986, Marco Apadula is now a multi-award-winning designer and brand identity advisor, mainly for national SMEs and startups. In 2015, he founded Up.00, an international branding agency, of which he directs the Italian office in Milan, with the dream and objective of offering quality consultancy and design to every entrepreneur, especially to those entities (small, medium, and startups) that have the ambition of bigger brands but much lower resources.S﻿ara Missaglia: Journalist/WriterA journalist, sommelier, official taster, and speaker for AIS, she is an expert in viticulture, territories, and alpine grape varieties, with particular reference to Valtellina and Nebbiolo delle Alpi. She writes and tells stories about wine and related topics for various magazines and websites, collaborating on the editorial staff of the Vitae and Viniplus Guides for the Italian Sommelier Association.V﻿iolante Gardini Cinelli Colombini: Presidente AGIVI e Movimento Turismo del Vino ToscanaViolante was born in Montalcino in 1984 and graduated in Business Administration from the University of Florence. After completing the OIV Master - International Organization of Vine and Wine, which took her around the world&#x27;s most famous wine regions, she began working in the marketing of her mother Donatella Cinelli Colombini&#x27;s wines. <ul><li>In December 2019, she was elected as the President of AGIVI.</li><li>In February 2023, she was elected as the President of the Tuscan Wine Tourism Movement.</li></ul>C﻿ynthia &quot;HiCeeCee&quot; Crabtree: Co-Founder at CJ Meta EventsHi, I’m HiCeeXee. I am a proven content curator, podcast host, Metaverse influencer &amp; community builder with specialties in event planning, hosting, networking marketing &amp; administration. With over 7 years of corporate even planning experience, I bring professional experience to the web3 space. R﻿iadi Piacentini: Metaverse LawyerAre you an entrepreneur or a startupper? I could help you to grow up your business with focus on legal matter and a worthy business network. I am a startupper with my legal tech and i know in depth what means to be entrepreneur.L﻿eonardo Marchesi: Owner presso Decent ArchitectureLeonardo Marchesi received the Bachelor Degree in Architecture at the Politecnico di Milano (Italy) in 2012 and Master Degree at the Universidade Autónoma de Lisboa (Portugal) in 2014. He is co-founder of Decent-Architecture. Decent started this adventure with the ambition to bring quiet and radical spatial experiences in the Metaverse.R﻿oberta Garibaldi: Tourism Expert, Keynote SpeakerVice-President of the Tourism Commission of the OECD – Organization for Economic Cooperation and Development and professor at the University of Bergamo, for over 20 years he has professionally dealt with tourism, in academic and institutional contexts. He carries out training, consulting and research activities for the promotion of territories, culinary and cultural tourism. He is the author of numerous publications and director of multiple projects applied throughout Europe. He was the CEO of ENIT – National Tourism Agency.Claudia Maremonti: Wine CommunicatorAccording to Claudia Maremonti, a sommelier, wine blogger, and influencer, it all began by talking about the wine products of her homeland, Calabria, during the lockdown period due to the pandemic.Since then, thanks to her Instagram profile, which now has over 21K followers, Claudia has been able to not only talk about the products of her land, but also Italian wine companies and producers, becoming a reference point for many users, who are now, as she herself says, “friends, a great community”.Today, Claudia is ranked first in the “TOP 10 influencers in the wine world” for engagement rate (12.72%).Flavius F﻿lorin Harabor: Telegram ExpertMy name is Flavius Florin Harabor and my passion for technology and computer science has been a part of my life since I was a young boy. After graduating in accounting, I decided to continue my studies in computer science. After spending some time playing PC games, I decided to start my professional career which has led me over the years to become a developer, web marketing consultant, trainer, and speaker as well as one of the most important experts on Telegram in the national scene.S﻿ergio Sirabella: International Tax ProfessorSergio is an international tax law professor, with a focus on digital assets at LUISS University, Business School 24 in postgraduate courses, the Economic-Financial Police School and the Guardia di Finanza Academy in post-training courses. His areas of specialization include national and international estate planning in private client services, corporate restructuring, national and international M&amp;A and structured finance transactions in corporate services.A﻿ugusto Faglia: COO @ Vanilla Innovations, Inc.Born in an analog world, the advent of the first computers was like seeing a random God walking on water for me. So, after some specific studies, I dove into the world of work, taking on practically every available role in the software development industry, year after year, until I became a Project Manager for some large IT companies. Then, I met Fabio Sarti and Vanilla Innovations was born: everything I wanted to be, everything I needed.Although I may not seem like it, I’m a pragmatic, attentive, rational, and emotional person in more or less equal parts, committed to protecting myself from a world that’s too invasive for my tastes. I read everything I can read and that makes sense to read, and I write: articles, posts, fairy tales, and, above all, short sci-fi stories.Sharad Agarwal: Chief Metaverse Officer at Cyber Gear. Investor. Advisory Board Member.He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience.Sharad joined the World’s Top 200 Business &amp; Technology Innovators Powerlist announced by engatica. Sharad is also a Speaker at many international conferences on topics related to Metaverse and Web3.Aragorn &quot;MrMetaverse&quot; Meulendijks: Futurist, teacher, advisorThe Metaverse? Waht does that even mean? You’re about to experience a new phenomenon that will have a bigger impact on society than smartphones. It will change how we interact, socialize, engage, and shop… Explorer and early adopter passionate about Technology, Psychology, and the Humanities. I spend my time dreaming and talking about Blockchain, AI, XR, Transhumanism, and the Metaverse, and how they will change civilization as we know it.All of it seems to have prepared me for this moment in time as we are entering a new Age, a virtual age, the age of the Metaverse.Tino Belasco: Viticultural Dream Maker/ SommelierHelping sales professionals and sales teams get the most from their efforts. Seasoned with 20+ years in DTC, Sales Management, B2B, Marketing, Consultant Sales. Relationship builder and sales leader with a strong focus on customer relations.Manuela Balli: Metaverse Marketing Lab Director - Global Marketing Director - Politecnico MilanoManuela Balli, Master Degree in Business Administration at Luigi Bocconi University, Milan. She was Global Marketing &amp; CRM Director at Dolce &amp; Gabbana and before she was Worldwide Head of CRM at Ermenegildo Zegna Group. Formerly she worked at Telecom Italia Group in Marketing dept and before in International Internal Auditing dept, where she supported the launch of Tim Brazil. 

Since 2017, she has been Scientific Director at Graduate School of Management at the Polytechnic University of Milan. She collaborates with Pheel (Polihub), bioscience applied to Marketing. Moreover, she is a consultant using innovation and AI to support companies.

Currently directs the Metaverse Marketing Lab at the Polytechnic University of MilanF﻿abio Sarti: CEOo at Vanilla InnovationsThe main skills of Fabio Sarti lead him to have a strong understanding of the software development life cycle and the major functional programming languages for web application development (especially in AWS environment like the Enonautilus ecosystem and interaction with the EWMC) and mobile, as well as important knowledge of computer architectures at all levels: hardware, software, and networks.

Of course, his role at Vanilla Innovations increasingly takes him away from technical aspects in order to better understand and analyze software market trends, customer needs, and make the company he leads more competitive.S﻿PECIAL GUESTDope StiloDope Stilo is specialized in event planning promotion and community building, recording collective and metaverse leader in music. Producer, recording artist and metaverse influencer, Dope Stie creating flow through community in the metaverse.

On the occasion of the EWMC event, Vanilla Innovations and Tree Nation launch the operation 'A tree for the Planet'". The “A Tree for the Planet” project aims not only to cancel the ecological footprint related to the EWMC2023 event, but also to raise awareness among those who will participate in the event itself. In fact, it will be thanks to their registration for the event that we can purchase and plant a new tree, thus helping to save the planet. Thanks to the hype generated by the event, we expect to plant a little more or less than 1,500 trees that Tree-Nation will plant wherever it considers most appropriate.

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EWMC2023

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