Open Talk - Branding: How Great Brands are Built

Open Talk: "Branding: How Great Brands Are Built"

OPEN TALK | ONLINE IN COLLABORATION WITH THE INTERNATIONAL EVENT ENCUENTRO CREATIVO | MEXICO CITY | https://www.encuentrocreativo.mx

The Encuentro Creativo 2026 event (Mexico City) is the official showcase organized by the Italian Chamber of Commerce in Mexico to connect top-tier Italian academic programs with young international talent.

SPEAKER : Annamaria Tartaglia, Executive Director, Milano Fashion Institute

ONLINE at 17:00 CEST - 5:00 pm CEST

Every successful brand is born from a strategic vision. This session views branding as a global, multidimensionalecosystem where a brand's evocative power, technological innovation, authentic storytelling, governance, and legal protection intertwine.

From defining market positioning to managing phygital experiences and integrating sustainability, every brand of excellence is simultaneously a driver of aspiration and a solid managerial construct.

Understanding how great brands are built and protected is not just a matter of study: it is the strategic key to unlocking a future professional career in the Fashion, Luxury, and Lifestyle sectors.

For the next generation of talent, this means building essential skills for corporate onboarding: reading market dynamics, merging physical and digital channels, and uniting creative intuition with analytical thinking. A deep awareness of the pillars of brand building is now essential to navigate the industry, meet the real demands of corporate boards, and shape the careers that contemporary fashion offers.

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