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Alter Ego Italy
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Alter Ego Italy is a family-owned, Italian brand founded in 1988. Alter Ego encapsulates the dual essence of beauty & kindness in one brand.
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Organizzatore di Alter Ego Italy
With deep roots in the salon industry, Bassett Salon Solutions was created by Ward and Christina Bassett in 2007. Started with a bold vision to exist “For the Health and Wealth of the Hairdresser”, we chose to dedicate our business strictly to the hairdresser. Serving the independent salon owner and stylist has been and always will be our focus.
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