Gianpaolo Lorusso

Success is not easy money, but being proud of what you do.

All my (professional) life has been shaped on this motto, that is why I will probably never get rich (or at least, not as much as I would like ;-).

I have been working for several large web projects for some renowned Italian and multinational companies, at the beginning as marketing manager of one of the leading Italian web agencies and, since 2008, as freelance professional in web marketing and CRO.

I regularly contribute to several blogs (State of Digital, PPC Hero, The SEM Post etc.), speak at international events in the PPC sector and patented "PPC CheckMate" a methodology to measure profitability of AdWords campaigns.