hu8tsUp Podcast

hu8tsUp is a business and authority platform focused on helping business owners turn conversations, expertise, and credibility into compounding assets.

Founded by Lise Chew, hu8tsUp explores how long-form content — especially podcasting — can be used strategically to build trust at scale, warm referrals, and support revenue, without relying on constant self-promotion or short-lived content.

Rather than treating podcasts as marketing or media projects, hu8tsUp approaches podcasting as business infrastructure — a way for expertise to work before sales conversations begin.

Through workshops, strategy sessions, and content frameworks, hu8tsUp helps professionals and referral-driven businesses design authority that compounds over time.