Experience Lab (XLab) is training in design, management and innovative promotion of the experiential travel offer. We teach to local operators how to convert local traditions, passions and enterprises in experiences to be offered to the visitor, from food and wine to culture, from sport to handicraft, from industrial areas to ancient professions. Experts and motivators organize unconventional and practical workshops to share with locals the skills needed to enchant and surprise by simply re-inventing what destinations already have.

The Experience Lab | WellOlive | Kalamata edition will be focused on the olive oil culture and traditions. It will be hosted by The Routes of the Olive Tree Foundation and the contents will be presented by Destination Makers with the collaboration of University of Eastern Finland and local best practices about oleotourism.
It is organised within the WellOlive project, managed by a consortium of partners from all over Europe (Municipality of Brindisi, Italian Chamber of Commerce in Lyon, Directorate General of Tourism of the Government of Catalonia, Development Regional Agency DUNEA, University of Eastern Finland, Routes of the Olive Tree Cultural Foundation and New Travel Agency and Destination Makers), and funded by the EU COSME program.

Program of the 27th of January, 2017

09:00-09:30 Welcome

09:30-10:00 «Routes of the Olive Tree» Cultural Itinerary of the Council of Europe (Mrs. Marinella KATSILIERI, Dr. of History of Civilisations, Cultural Manager of the Cultural Foundation « Routes of the Olive Tree»

10:00-10:15 Video projection: «Routes of the Olive Tree» itinerary

10.15 – 11.15 «UEF», Well-O-Live project partner ”Developing wellbeing tourism destination profile and offerings in collaboration with different stakeholders”

11:15-11:30 Questions about Sustainability-Planning & implementation of thematic tourism products (Mrs. Marie SAUTIN, Cultural Tourism expert, University Paris 1, Sorbonne)
Dialogue -Questions & Answers

16.30 – 18.00 WORKSHOP 1
“Making a Destination: how to dismantle dangerous assumption whilst keeping in touch with market trends to boast destination’s attractiveness” (Mrs. Barbara Marcotulli, Tourism service & experience designer - Destination Makers, Well-O-Live project partner)

18.00 – 20.30 WORKSHOP 2
Learning to fly: Know your customer I Customer Journey Mapping I Destination Development Canvas (team work)(Mrs. Barbara Marcotulli, Tourism service & experience designer, «Destination Makers», Well-O-Live project partner)

Program of the 28th of January, 2017

09:00-09:30 Welcome

09:30-11:30 Introduction; Results from the works of the 1st & 2nd day; Presentation of case history about the “Diffuse Hotel Model”,
Questions & Answers

Presentation of «Routes of the Olive Tree AGORA», Innovative marketing & promotion strategy (Mr. Giorgos KARAMPATOS, Tourism expert, President of Cultural Foundation “Routes of the Olive Tree»)
Questions & Answers

11.30–13.30 ROUND TABLE– OPEN DEBATE «Experience Lab| XLab | WellOlive: innovative proposals of thematic tourism in olive growing regions
Dialogue - Questions & Answers

14.30-15.30 Conclusions

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