XLab | WellOlive | Dubrovnik

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Hotel Lero

Iva Vojnovića 14

20000 Dubrovnik

Croatia

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Experience Lab (XLab) is an unconventional training in design, management and innovative promotion of the experiential travel offer. We teach to local operators how to convert local traditions, passions and enterprises in experiences to be offered to the visitor, from food and wine to culture, from sport to handicraft, from industrial areas to ancient professions. Experts and motivators organize unconventional and practical workshops to share with locals the skills needed to enchant and surprise by simply re-inventing what destinations already have.

The Experience Lab | WellOlive | Dubrovnik edition will be focused on the olive oil culture and traditions. It will be hosted by Development Regional Agency DUNEA and the contents will be presented by Destination Makers with the collaboration of University of Eastern Finland and local best practices about oleotourism.
It is organised within the WellOlive project, managed by a consortium of partners from all over Europe (Municipality of Brindisi, Italian Chamber of Commerce in Lyon, Directorate General of Tourism of the Government of Catalonia, Development Regional Agency DUNEA, University of Eastern Finland, Routes of the Olive Tree Cultural Foundation and New Travel Agency and Destination Makers), and funded by the EU COSME program.

Program of the day 8th of December, 2016

9.30h -10.00h - Arrival and registration

10.00h - 10.10h - Welcome by Mr. Davorko Obuljen – Deputy Mayor of Dubrovnik Neretva Region

10.10h – 10.20h - Introduction of the presenters

10.20h - 11.00h - Mr. Ivo Mujo, Assistent of Head of Administrative Department of Tourism, Maritime affairs, Entrepreneurship and Energy

11.00h - 11.30h - Coffe break

11.30h - 12.10h - "Developing wellbeing tourism destination profile and offerings in collaboration with different stakeholders " by Ms. Henna Konu (University of Eastern Finland)

12:10h - 14:00h - "Introduction to Service Design - The Art of Noticing (I)" by Ms. Barbara Marcotulli (Destination Makers)

14.00h - 15.00h - Lunch

15.00h - 17.00h - "Introduction to Service Design - The Art of Noticing (II)" by Ms. Barbara Marcotulli (Destination Makers)

- Overview: tourism market trend
- Overview: contemporary traveller overview
- Tools: Introducing the concept of “personas”

Program of the day 9th of December, 2016

9.00h - 12.30h - "Introduction to Service Design - The Art of Noticing (III)" by Ms. Barbara Marcotulli (Destination Makers)

- Overview: Tourist Experience Design
- Mapping the customer experience
- Tools: Customer Journey Map
- Experience & Storytelling

12.30h - 13.00h - Light Lunch break

13.15h - 15.00h - "Introduction to Service Design - The Art of Noticing (IV)" by Ms. Barbara Marcotulli (Destination Makers)

- Overview: Digital Marketing
- Overview: Social Media Communication for Tourist Experience
- Q&A Session

15.00h - 15.20h - Conclusions


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Date and Time

Location

Hotel Lero

Iva Vojnovića 14

20000 Dubrovnik

Croatia

View Map

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