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Webinar: Introduction to the Measurement Communication Course

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Stefania Romenti (IULM University) and Barbara Bassi (Amec Board member) will run this webinar with the aim to introduce the first course (in Italian language) about "Measurement of Communication results", addressed to professionals.The course has been organized by the Executive Master in Public Relations (IULM University), with the support of AMEC. The course is based on both frontal and online lessons. Furthermore, participants could discuss a measurement project according to their professional needs and expectations. Academics and professionals will manage specific lessons plans.

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