As in the real world, even on the social media, people have a preference relationship with certain individuals recognized for their prestige, reputation and experience.Opinion leaders are those who first create or become acquainted with media content and interpret it in their own opinions. Subsequently, such opinions are spread to the general public, which becomes an opinion follower.

Social Network Analysis, alongside the most traditional social media analytics tools, can help identify the most interesting communities, the most shared topics, relevant influencers, and analyze the different aspects of engagement within social media. The webinar will introduce participants to online conversation analysis, with particular focus on Twitter. The aim is to provide an overview of the Social Network Analysis methodology and introduce some entry-level tools for collecting, analyzing and displaying online social relationships through simulations and case studies.

Learning objectives

• Origins, applications, and basic knowledge of Social Network Analysis
• Mono-partite and n-partite graph
• BOTs on Twitter, how identify them with Social Network Analysis metrics
• Overview of some entry-level tool (SocioViz, Gephi)
• Analyze Twitter conversations to identifiy the most active and influential users

Participants, once enrolled, will receive a link with instructions to attend to the webinar. Slide, laboratory material and the webinar registration will be available to all participants.