Wardley Mapping Accelerator

Wardley Mapping Accelerator

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It's time to make strategy a core competency

About this event

Online Workshop in Live Streaming with Ben Mosior. 25th May 2022, from 3.00 pm to 6.00 pm (CEST - Italy).

It’s time to make strategy a core competency

Wardley Mapping is a self-taught strategy. Popularized by its inventor, Simon Wardley, Wardley Mapping uses visual models to prompt important strategic conversations and decisions.

Today, Wardley Mapping finds plenty of use in personal, organizational, and even national contexts to create purposeful designs, facilitate transformation, and even save lives. While Simon Wardley has written a free book, sometimes getting started with Wardley Mapping remains a challenge.

In this workshop, Ben Mosior invites us to join him along an unconventional but well-tested path through the Wardley Mapping material. Along the way, we will learn about the purpose of organization, make our own Wardley Maps, and even get some practice with strategic thinking.

Target Audience

This 3-hour workshop does not require any prior experience with Wardley Mapping, and it’s particularly useful for:

  • Everyday people who don’t want to be leaders but must be, out of necessity;
  • Anyone who makes (or aspires to make) decisions that must endure the test of time;
  • Anyone in a leadership position who feels like an imposter when it comes to strategy work.


Tomorrow, countless everyday people will wander into moments of potential leadership, where clear thinking and right action would make all the difference. Sadly, they won’t notice the opportunity. And if they do notice, they won’t answer the call, because they “aren’t leaders” or “don’t know what to do.”

Wardley Mapping isn’t a magic solution but an invitation. With a few basic skills, everyday people can learn to see opportunity, design purposeful action, and leverage what they have to great effect.

This three-hour experience follows the shortest path to value through the Wardley Mapping body of knowledge. You’ll get hands-on practice, make your first Wardley Map, and learn to find hidden opportunities through strategic thinking.


A formal, rapid introduction to Wardley Mapping. Along the way, we’ll cover:

  • The purpose of organization
  • What is Wardley Mapping?
  • The Five Minute Wardley Map:

– Lists: How to identify Users, Needs, and Capabilities;

– Value Chains: How to identify dependency relationships;

– Wardley Maps: How to identify the impact of market forces on our situation.

  • The Strategic Thinking Process:

– Cultivating Options: A basic process for using Wardley Maps for strategic thinking;

– Finding Even More Options: How to iterate and improve upon a Wardley Map and expand our questions;

– Overcoming common obstacles

  • A more formal path into Wardley Mapping
  • Plenty of time for Q&A and discussion!

Learning Objectives - What are we gonna learn?

Participants will leave with the ability to:

  • Define the basic parts of a strategic “situation” (i.e., users, needs, capabilities).
  • Define how the parts work together to create value and meet needs (i.e., value chains)
  • Describe the system-wide implications of market forces (i.e., evolution and Wardley Maps).
  • Engage in a basic strategic thinking process to discover potential opportunities (e.g., build, buy, or outsource).

Expect to get your hands dirty

Expect small group discussions, short lectures and demonstrations, full group discussions as needed, and quite a bit of private individual work. (No toy examples or hypotheticals. You will explore your real-world situation with Wardley Mapping using pencil and paper at home. You will not be obligated to share what you find.) We will also make use Miro and Zoom to create a supportive learning environment.

Why should you buy a ticket?

If you’ve always wanted Wardley Mapping to work for you, or if you’re just curious what it’s all about, this course will deliver!

You will leave with a map, a list of strategic opportunities available to you on that map, and everything you’d need to continue learning Wardley’s approach to strategy if you find it helpful.

Online workshop - How does it work

The workshop will happen online and in live streaming: the trainer and all other participants will be in a video conference. You’ll be interacting and working together in real-time thanks to a variety of tools you’ll have at your disposal.

The workshop will keep its highly interactive and hands-on spirit despite being online. We’ll also be using analog tools such as pen and paper in some moments of the workshop.

You won’t be sitting at your desk watching slides and videos, and you’ll be engaged in real-time activities for the majority of the time… as if we were in a real classroom!


What if I’m completely new to Wardley Mapping?

Amazing! Welcome! We’re glad you’re here. Join this event to learn what Wardley Mapping is, why you might use it, and how to get started.

What if I already know how to map?

That’s great, too! While this workshop assumes zero prior knowledge or experience, it also shares some novel approaches that even experienced mappers find useful! (Or at the very least, you can learn some new ways to teach new mappers yourself!)

Will I receive materials to read/watch/study prior to the workshop?

While you’re always welcome to through a few chapters of Simon Wardley’s free book, it’s not at all required. Don’t worry, we’ll leave you with plenty of material to explore at the end!

Is there anything I must do before I buy a ticket for this online workshop?

If you have a computer/tablet, a stable connection (at least 20 Mbps in download and 10 Mbps in upload), earphones, a microphone, and a webcam, then you’re ready to join the workshop.

You’ll get detailed information on what tools we’ll be using and how to get ready a couple of weeks prior to the workshop.

Check out your connection’s speed.

The workshop will keep its highly interactive and hands-on spirit despite being online.


This workshop will be confirmed upon reaching the minimum number of participants. We’ll send an official confirmation to all registered attendees 10-15 days prior to the workshop dates.

Last chance! The last date to buy a ticket for this workshop is Friday 13th May 2022. If we don’t reach the desired minimum number by then, the workshop will not be confirmed and it will be postponed… don’t wait until the day before to buy the tickets!

The sooner we reach the minimum numbers, the sooner the workshop gets confirmed.

About the workshop

Language: English.

Laptop: Yes, check out the FAQ section.

Number of attendees: max 20 participants.

Tools and Workstation: The workshop will take place online and in live streaming using digital tools. You’ll get detailed information on how to join the online workshop, how to get ready for it, and how it will work 10-15 days prior to the workshop.

It is highly recommended that each participant joins the workshop from their own workstation: not sharing one same laptop and/or room with other people will improve the remote experience.


Ben Mosior

Wardley Mapping Accelerator image

Under_Cover_Learner Discount - SAVE 20%

If you're paying the ticket out of your own pocket and you don't have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code on Eventbrite in the field "Enter promo code", on the screen where you can select the number of tickets (before you hit the "Checkout button").

This code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.

If you need to pay with PayPal, drop us a line at info@avanscoperta.it.

We accept the following methods of payment:

PayPal, Credit/Debit card (via PayPal, click on the link: "Don't have a PayPal account?"), Bank transfer (upon request - contact us at info@avanscoperta.it).

T&C, Privacy Policy, cancellations and refunds, Venue info

Find out more at this link.

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