Visual Thinking Workshop: Making the Invisible Visible

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Pirelli Institute

Viale Fulvio Testi, 223

20162 Milano


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Milan, 29th - 30th October 2019

In this hands-on course with Eva-Lotta Lamm, you will learn how to create and use simple visuals as a powerful language to think through problems and clearly communicate any kind of content.
You'll build fundamental sketching skills by learning the core principles and a practical framework for drawing anything simply and clearly.

Through hands-on practice, you’ll develop the skills and confidence to start adding visuals to your own thinking, conversations with colleagues, client workshops, brainstorms and meetings.

What is Visual Thinking?

The world is a complex place full interesting problems waiting to be solved.
No matter if big or small, personal or business related, tactical or strategic, we often try to solve these problems with language – talking and writing about what we think and what we plan to do.
Language is a great tool, but it has its limitations: It’s linear, it can be quite abstract and it can hold a fair bit of ambiguity.

That’s where Visual Thinking comes in.
When we visualise our thoughts, we are forced to explore what the concepts we talk about actually mean and how the different pieces of information relate to each other. It becomes possible to literally see the bigger picture, identify patterns, spot gaps and make connections.

We can use visuals to bring clarity to a wide variety of content: We can think through and communicate systems, processes, experiences, user journeys, stories, strategy or company vision. And the simplest and most immediate way to visualise something is to simply sketch it – on a white-board, a post-it or the back of napkin.


Day 1 will be mostly dedicated to learning and practicing the basics of sketching, providing you with the core principles and a practical framework for drawing anything simply, quickly (with some practice) and clearly.

Day 2 focuses on how we can apply these techniques to explore problems, structure content, tell stories and describe systems and processes.

You will leave the workshop with the necessary skills and tools to start applying Visual Thinking to your day-to-day work.
The 2-days will provide you with a solid foundation and the confidence to keep expanding your skills and further explore the world of Visual Thinking in the future.


Day 1

Sketching basics
How to draw anything, simply and clearly

  • Warm-up, developing motor skills and confident lines
  • Sketching objects
  • Sketching people, actions and emotions
  • Perspective, depth, and shading

Building a visual vocabulary
How to develop your own set of icons for common terms in your day-to-day work.

Developing visual metaphors
How to find images for abstract concepts

  • Visually exploring the meaning of abstract terms
  • Strategies for finding images and metaphors
  • Sharpening metaphors, conceptually and visually.

Day 2

Creating visual hierarchy

  • How to visually structure content to make it
  1. easier to read
  2. quick to scan for certain information
  3. digestible in smaller chunks
  • How to use visual hierarchy for note-taking in meetings, lectures, workshops and research sessions

Developing structure

  • How to structure and visualise a system, problem or process
  • Using different visual structures for visualising different types of content

Using visual frameworks

  • What are visual frameworks and what can they be used for?
  • Using visual frameworks for structuring thinking and group processes.

What will you learn in this course?

In this 2-day hands-on workshop with Eva-Lotta Lamm, you will learn how to visualise abstract concepts and complex problems through simple sketches.
You will learn how to use simple visuals as a powerful language to think through and clearly communicate any kind of content.

More specifically, you will learn:

  • How to express ideas and concepts through simple sketching
  • How to sketch objects, people, hands and facial expressions
  • How to develop visual metaphors for abstract concepts
  • How to build your own visual vocabulary
  • How to create structure and establish a visual hierarchy
  • How to reach clarity and new perspectives through mapping problems visually
  • How to take visual notes for deeper understanding and better memory
  • Ways to apply Visual Thinking to your day-to-day work.

Expect to get your hands dirty

This workshop is fun and offers an engaging mix of hands-on demos, individual practice, presentation of underlying theory and principles, group exercises and time for reflection and discussion.
Over the two days, you will build a range of general skills and then apply them concrete problems to get an idea of how they can translate into your day-to-day work.

Target audience

This workshop is for anyone who needs to digest and communicate complex information on a regular basis, alone or in teams, with colleagues or clients.

Eva-Lotta has taught a wide range of professions like designers, product managers, researchers, engineers, coaches, consultants, facilitators, teachers, speakers, marketers and strategists, who can all benefit from the skills presented and implement them into their own work in various ways.

This workshop is aimed both at absolute beginners (you don’t need any sketching skills) as well as people who had previous exposure to sketching and visual thinking and want to get more practice and learn a structured approach to sketching out complex problems.


Tools & Laptop: Do I need my laptop?
No need to bring anything except for your curiosity, energy and an open mind. :-) All materials will be provided.

Entry requirements: Is there anything I need to do before the workshop?
No, no need to do anything before the workshop.

Teaching language: What language will this workshop be in?
This course will be taught in English.

Workshop confirmation: Is the workshop guaranteed to run?
Yes – The workshop is confirmed and SOLD OUT! :-)
Weren’t quick enough to get the tickets? Join the Waiting List – Visual Thinking Workshopand you’ll be notified when when a new date will be published.

Practical info about the workshop

Language: English.
Time: from 9.30 am to 5.00 pm each day.
Venue: Pirelli Institute, Viale Fulvio Testi, 223, 20162, Milan (find out how to get to the Pirelli Institute here).
Laptop: Not needed.
Dress code: Informal.
Included in the price: Two coffee breaks and lunch with the trainer and the other attendees are also included in this ticket... because networking matters :-)

How to get to Milan?

You can get to Milan City Centre by flying in to one of these three airports: Linate, Malpensa, and Bergamo Orio al Serio. Not bad, isn’t it? :-)

Check our Venue & Location Info Page and get it sorted! With plenty of handy information on accommodation, travel options, where to find the training venue, and much more!

Questions? Drop us a line: info@avanscoperta.it

Link to the website: https://www.avanscoperta.it/en/training/visual-thinking-workshop-making-the-invisible-visible/


Eva-Lotta Lamm


Pirelli Institute, Viale Fulvio Testi, 233, 20162, Milan (Italy).


29th & 30th October 2019, from 9.30am to 5.30pm.


PayPal, Credit Cards, or Bank Transfer via info@avanscoperta.it

Under_Cover_Learner Discount - SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code in the registration field on Eventbrite.

Please note: This code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.

Doubts? Questions? Drop us a line: info@avanscoperta.it

We accept the following methods of payment:

PayPal, Credit/Debit card (via PayPal, click on the link: "Don't have a PayPal account?"), Bank transfer (upon request - contact us at info@avanscoperta.it).

T&C, Privacy Policy, cancellations and refunds, Venue info

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Pirelli Institute

Viale Fulvio Testi, 223

20162 Milano


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