Shiftup Innovation Leader - Jurgen Appelo (Milan 2019)

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Istituto Piero Pirelli

viale Fulvio Testi 223

20162 Milan


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Milan, 11th - 12th June 2019. "Shiftup Innovation Leader" workshop by Jurgen Appelo

Course Abstract

How can we have something like “a startup culture” in our company?
How can we get new products to become fast-growing scaleups?
How do we reorganize ourselves for optimal execution and innovation?

Most companies are expected to screw up and die within the next two decades. They will be replaced by a new generation of disruptive startups and scaleups except for the organizations that learn how to disrupt themselves.

Starting new teams and scaling up innovation is more critical than ever. The key to success is applying different practices in different stages of the innovation lifecycle. What works for a new business does not work for a mature one, and vice versa.

In this workshop, you will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Everything depends on the lifecycle stage of the product or service.

Jurgen Appelo's "Shiftup Business Agility & Innovation Leader" is a two-day workshop that teaches the principles and common practices of Lean-Agile business innovation.
It is a combination of facilitator-led instruction, peer discussion, and team exercises.

The workshop will help you understand how innovation works across the lifecycle of a business, and it makes them aware of their role in the creation and delivery of innovative products and services in continuously changing environments.


Day 1

The Business Lifecycle
Change, Agility, Innovation, Value & Complexity, The 10 Business Lifecycle stages, Problem/Solution Fit, Product/Market Fit, Business/Market Fit

The Business Quilt
The pieces of the Business Model Quilt, Business Model Canvas, Lean Canvas, Minimum Viable Products, Pivot, Patch & Persevere

The Innovation Vortex
The seven streams of the Innovation Vortex, Design Thinking, Lean Startup, Design Sprints, Lean Personas, Jobs To Be Done, Journey Maps

Day 2

Lean-Agile Principles
Agile Manifesto, Lean Thinking

Purpose & Objectives
Product Vision, Hoshin Kanri, North Star Metrics, Objectives & Key Results

Performance & Metrics
Velocity, Burn Rate, Queue Length, Flow Efficiency, Burn Charts, CFDs, Pirate Metrics

The Innovation Funnel
Innovation Board, Innovation Accounting, Metered Funding

Lean-Agile Mindset
Growth Mindset, Mental Models

What You Will Learn

In two days, you will see that the basic unit for innovation is the strategic business model. You will understand how each business model evolves from exploration and effectiveness to exploitation and efficiency.
And you will learn how managers, leaders, designers, and developers need to organize their work differently to create an organization that can reinvent itself continuously and that can scale tremendously.

The Shiftup Business Agility & Innovation Leader workshop will teach you how to apply Lean-Agile thinking to all aspects of business innovation.
That's why you'll automatically qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration).

Foundational Course

The aim of this workshop is not to simply review dozens of practices and buzzwords that will be well-known (to some participants).
Instead, the goal is to take a higher perspective and achieve a foundational understanding of how these tools fit into the larger picture of the innovative, evolving company as a family of business models with individual business life cycles.
It is the perfect starting point for organizations aiming to achieve a coherent approach to a startup and scaleup culture within a corporate environment, with an equal emphasis on both disruptive and sustaining innovation.

Expect to get your hands dirty

In this workshop, you will work in small groups to collaboratively complete exercises. You'll deepen your knowledge by discussing your findings with Jurgen and other participants.
And you'll play serious games to understand variations and possibilities for applying what they've learned in practice.
Jurgen Appelo is available full-time, leading the lectures, questions, and discussions.

Target audience

Coaches, consultants, team managers, business leaders, product designers, product developers, product managers, project managers, human resource managers.

This is a foundational workshop, meaning that no knowledge or certifications of lean thinking, business agility or innovation are required. This is not an expert-level course. However, having some experience with new product development and business management (in any role) will make attendance easier.


Tools & Laptop: Do I need my laptop for this workshop?
The workshop makes use of some digital materials offered through an app on smartphones and tablets (Android only, for now).
You are suggested to bring your own, but some extra devices will be available for shared usage.
Additionally, Jurgen will bring some physical, printed materials to support the discussions, games, and exercises.

Entry requirements: Is there anything I need to do before the workshop?
This workshop is not a beginner’s course for people who just finished their studies.
Some familiarity or experience with topics such as product design, product development, team management, business consulting, agile transformation, and organizational change is recommended.
However, no specific knowledge or certifications of lean, agile, or innovation are required.

Teaching language: What language will this workshop be in?
The workshop and all the materials will be in English.

Confirmation: Is the workshop guaranteed to run?
Yes, the workshop reached its minimum numbers and it's now guaranteed to run. Time to get your tickets! :-)


There is no test, exam or formal certification for this workshop!
After attending, you may qualify to become an ICAgile Certified Professional in Business Agility Foundations (ICP-BAF, under consideration).
More importantly, you will be offered a path toward becoming a Certified Business Agility & Innovation Leader by starting and completing a journey to apply what they've learned in their organizations.
This will be a certificate based on actual work experience, not workshop attendance! You will earn that certificate when your journey is completed (with a time limit of one year after the workshop).


The workshop is based on the new book Startup, Scaleup, Screwup (to be published in April 2019) in which author Jurgen Appelo shares his most important findings after having interviewed dozens of people at Spotify, Zalando, Booking, Typeform, TransferWise, Flixbus, iZettle, and many other inspiring companies across Europe.
He also reviewed a ton of literature on what it takes to start with nothing and end with a large, thriving company. Businesses all over the world want more innovation, with happier workers, and at a faster pace.
It is time for them to learn how startups are agile and lean, and how they scale up their businesses.

You will be entitled to a free copy of the new book (after publication) and will receive a signed, exclusive bookplate which can be placed in the book as evidence of participation.

About the workshop

Language: The workshop will be held in English.
Time: from 9.30 am to 5.30 pm each day.
Venue: Pirelli Institute, Viale Fulvio Testi, 223, 20162, Milan (find out how to get to the Pirelli Institute here).
Laptop: Check out the "F.A.Q." section above.
Dress code: Informal.
Included in the price: Two coffee breaks and lunch with the trainer and the other attendees are also included in this ticket... because networking matters :-)

How to get to Milan and to the workshop venue?

The workshop will be held at the Pirelli Institute in Milan (viale Fulvio Testi, 223).

You can get to Milan City Centre by flying in to one of these three airports: Linate, Malpensa, and Bergamo Orio al Serio. Not bad, isn’t it? :-)

Check out our Pirelli Institute Venue and How to get to Milan page, with plenty of handy information on accommodation, travel options, where to find the training venue, and much more!
Not enough? Drop us a line at info@avanscoperta.it.

Questions? Drop us a line: info@avanscoperta.it

Link to the website



Jurgen Appelo


Pirelli Institute, viale Fulvio Testi 223, Milan. Find out how to reach the Pirelli Institute on our Pirelli Institute Venue and How to get to Milan page.


Each day will start at 9.30am and finish at 5.30pm.

Under_Cover_Learner Discount - SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code in the registration field on Eventbrite.

Please note: This code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.

If you need to pay with PayPal, drop us a line at info@avanscoperta.it.

We accept the following methods of payment:

PayPal, Credit/Debit card (via PayPal, click on the link: "Don't have a PayPal account?"), Bank transfer (upon request - contact us at info@avanscoperta.it).

T&C, Privacy Policy, cancellations and refunds, Venue info

Find out more at this link.

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Istituto Piero Pirelli

viale Fulvio Testi 223

20162 Milan


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