€963.80 – €1,207.80

Rendanheyi Masterclass: Learning and applying Haier's Model of Organizing

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a 3-HALF DAY (15h) Online training course to learn about Haier's award-winning, revolutionary Rendanheyi organizational model

About this Event


Learn the principles behind the Haier’s unique organizational model: Rendanheyi

For the first time in history Haier Model Institute - in partnership with Boundaryless-Platform Design Toolkit and the support of Corporate Rebels and Thinkers50 - is proud to offer an online remote training to learn the basics and a practical approach to adopt the world-leading organizational model pioneered by Haier Group.

The inspiration of Rendanheyi has the potential to help organization develop and sustain an Entrepreneurial Ecosystemic Organizational strategy in each industry or context.


This course will provide attendees with an OFFICIAL Haier Model Institute - Certified Rendanheyi Expert - First Level directly issued by Haier Model Institute.


Prof. ​Bill Fischer from IMD, author of the book “Reinventing giants” and long time consultant of Haier’s iconic CEO Zhang Ruimin

Simone Cicero Co-founder Boundaryless and Original Ideator Platform Design Toolkit

The online training in a nutshell

On October 21 to 23 join us (3 days, 5 hours per day ) 1-6 PM CEST to:

  • Know the basic nitty-gritty of the Rendanheyi model and its possible generalization through principles, layers and approaches.
  • Learn Haier's Success Story, Culture and Model based on the expression of human potential and win-win strategies
  • Envision and prepare experiments on how this model can work in your company or ecosystem or - if you're a consultant - on how to lead your customers through the exploration of the benefits of Rendanheyi

A first training for teams supporting executives, consultants, designers, HR and organizational developers that want to lead a massive transformation within their context.

An intermediate enabling step that will open the opportunity to also participate to an in person visit to Haier Group in Qingdao, China to be organized in November 2020 by Corporate Rebels.

“The internet has eliminated the physical distance and enabled businesses to become networked. The competitive tension among a company, its employees and its partners should be defused with the aim of building a collaborative, win-win ecosystem.”
“Ecosystem is how we create value for users. Many other companies believe innovation is in new products or new technologies, but we believe innovation is about developing new ways to create value for the user”

— Zhang Ruimin, CEO of Haier in an interview from 2018.

The Context: Learning from Haier, an Entrepreneurial Ecosystem Enabling Organization

This online training will help you better understand Haier’s success story as an Entrepreneurial Ecosystem Enabling Organization, from its cultural pillars to organisational artefacts that make the company function as a coherent set of loosely coupled, independent, entrepreneurial units.

In the past years, Haier took to its extreme consequences the idea of radically develop platform-ecosystem strategies in every possible aspect of its organization, business models, customer and partners relationships.

From HR to business model innovation, in the past decade Haier created and evolved as a living system an organizational model called Rendanheyi, which roughly means "Employee, Customer, Happiness". Following this principle, the Haier's community of more than 80'000 employees crafted and continuously evolved approaches to tightly couple customer value with the created for employees.

In this continuous exploration in contracting, staffing, partnering, product/service development, business model evolution and HR innovation this entrepreneurìal community enabled and harnessed the existing potential within the boundless ecosystem of relationships of Haier Group and its people.

After studying, visiting, interviewing this large community, together with partners and with Prof. Bill Fischer we systematized and abstracted the most important principles, approaches and pillars of Haier's success into a step-by-step strategic design approach that allow any ecosystem strategist to envision and experiment with this model.

The Rendanheyi model is a complex, continuously changing model that is still growing and developing. Some parts are more advanced than others - it's a continuous exploration to redefine, challenge, and improve their way of working.

What will you learn in this workshop?

  • The basics of Rendanheyi and the story of Haier
  • What are the cultural elements that need to be developed if your organization wants to embrace a culture of entrepreneurship and ecosystem enablement
  • What are the pitfalls and challenges in transforming an organization into a rapidly evolving organism
  • How to use a practical set of visual tools to design experiments to be executed in your organization


The online training will run on 21, 22 and 23 October 2020, in three parts of 5 hours max (1PM— 6PM CEST).

The format is a mix of short lectures from the trainers and practice sessions where the participants use canvases to apply the thinking and the ideas to their own context (their organization, a customer’s organization, an ecosystem of value etc.) Fictional contexts will also be provided.


Day 1

  • Haier 6 strategic stages
  • An overview of the organizational Artifact of Today
  • Looking through the cultural pillars and the Layers of the organization
  • Exercise #1 - The Ecosystem Enabling Culture Canvas
  • Entrepreneurship, Spontaneity and Self-management: the key roots of Zhang Ruimin's Reform, Lao Tzu and Peter Drucker
  • Closing day 1 - Light Integration

Day 2

  • Evolution of organising, the main models: functional and divisional and the relationship with products
  • Generalising: the fundamental problems of organising - the key processes (and how they play out in Haier)
  • Aggregators and Digital Markets: platform business models
  • Exercise #2 - The EEEO MAP
  • Exercise #3 - Understanding the User ME
  • Closing day 2 - Light Integration

Day 3

  • Understanding the Role of Platforms in Haier: an organization that can play the full spectrum
  • Exercise #4 - Understanding VAM (The creation of an ME)
  • Exercise #5 - Understanding EMCs
  • The need for change: pervasive innovation in a time of radical changes and niche opportunities + how to approach this change
  • Exercise #6 - Designing experiments
  • Closing + Integration

Who is this course for? - Target Audience

  • Corporate management teams that are involved in org transformation and platform-ecosystem practices
  • Teams supporting executives in envisioning the future of the organization in a complex world
  • Educators, teachers and researchers that want to ensure to feature latest organizational development ideas in their teaching and research work
  • Consultants that want to push their customers to the boundaries of the present of organising

Why is Haier and why Ecosystemic Organizations are so important?👇

"Over the past decade the gross profits of Haier’s core appliance business have grown by 23% a year, while revenue has increased by 18% annually. The company has also created more than $2 billion in market value from new ventures."

From "The End of Bureaucracy, Harward Business Review"

Platforms and Ecosystems as a key transition in the nature of the firm in the XXIst Century

Ecosystems are—quoting Bill Fischer—potential hiding in plain sight.

Just like we’ve helped thousands to do with the Platform Design Toolkit, organizations interested in unleashing the potential of ecosystems need to provide the support needed to sustain its spontaneity and potential to self-organize.

In doing so, organizations need to let go control, be open to distributing large chunks of the value, and not just aim at capturing it: it’s about whole systems actualization for the exploration of new possible use cases and experiences.

Did you know that:

- 2019 Drucker Forum was dedicated to understanding Ecosystems

- 2018's European Organization Design Forum was dedicated to Business Ecosystems

- Haier is a Success Story Consistently featured on HBR and other Business Management magazines

Severalof the most advanced business players in the world are embracing the same patterns of Burtzooorg, Monrningstar, Gore… check https://corporate-rebels.com/how-to-organize-a-large-organization-without-middle-management/

What this Online Course is about?

  • The 30 years long history of Haier and all the phases of radical transformation embraced by this organization throughout the last decades.
  • The traits of Haier as an Entrepreneurial Ecosystem Enabling Organization and how they are common elements to many other successful organizations in the world
  • The Emerging cultural pillars of building an Entrepreneurial Ecosystem Enabling Organization an organization inspired by Rendanheyi
  • Identify and understand all the organizational artefacts (How does a Microenterprise work, what’s the role of internal platforms, how smart-contracts are set up, etc...)
  • Who carries responsibility inside the organization: Enterprising, Enabling and Architecting
  • How key organizational processes such as Strategy, Execution and Performance management are managed
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