MeasureCamp Milan 2026

MeasureCamp Italy is back to Milan!

MeasureCamp Milan is going to continue the Bologna last year's success. We expect to have over 120 attendees, 40+ discussions and presentations, and a lot of very engaging conversations. Join us for the 5th Italian installment, the can't miss digital analytics unconference event of the year!

MeasureCamp is an open, free-to-attend 'unconference', different from any other digital analytics conference held around the world.

The schedule is created on the day of the event and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.

As a concept, unconferences have proven to be extremely popular in recent years as they are designed to encourage discussions and an exchange of ideas. They provide an alternative to traditional one-way conferences by being a more collaborative social framework for knowledge sharing. MeasureCamp is about collaboration where attendees create the format. It is an open forum in which you have the chance to share best practices, learn about something new or discuss key issues facing the analytics industry.

Join us and experience MeasureCamp in Milan!

What is MeasureCamp?

First held in London in 2012, MeasureCamp is an 'unconference'for the digital analytics industry, widely regarded as the best analytics conference with the best content! In 2023, the unconference was held in 21 cities around the world. With growing popularity and an unbeatable price (free), the tickets to the unconference disappear quickly (often in minutes after the release time).

We are excited to bring MeasureCamp back again to Italy and share the great experience and invaluable content that can be achieved through the power of community.

Always held on a Saturday, it has a relaxed fun vibe and is FREE to attend. The event is all about learning, exchanging ideas, networking, and solving problems with your fellow digital analytics practitioners.

What is an "Unconference"?

Unconferences are designed to encourage discussions and the exchange of ideas as an antidote to the passive, traditional, large theater-style conferences. With its small discussion group format and schedule defined, created and curated by attendees (You). MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with other practitioners. Ask any of the hundreds of attendees who have experienced this unconventional format and you will find that it is the crown jewel of information sharing. Come to learn, network, and experience the "unconference" with us!

Who Attends?

Attended by the best in the analytics industry from the senior level client, agency, or vendor to those just starting out in digital analytics - MeasureCamp is inclusive! The event can be an invaluable part of your continued learning.

In order to promote diversity we will be limiting the number of attendees per company.