John Gerrard, Irish artist widely regarded as a key figure in the development of simulation within contemporary art, will present and discuss some of his works including "Western Flag" + more recently "Leaf" and "Corn" Work with a specific focus on emergent new distribution and exhibition opportunities within NFT.

Deceptively looking like film or video, his works are virtual worlds, made using real-time computer graphics, a technology developed by the military and now used extensively in the gaming industry.

Gerrard’s work is included in the collections of Tate, London; MoMA, New York; SFMOMA, San Francisco; LACMA, Los Angeles; Hirshhorn Museum and Sculpture Garden, Washington; Kistefos Collection, Norway; IMMA, Dublin; Borusan Contemporary, Istanbul; M+, Hong Kong.

He received a BFA from Oxford University in 1997 and an MFA from the School of the Art Institute of Chicago in 2000.

He lives and works in Dublin and Vienna and is represented by Pace Gallery globally.

Gerrard’s speech is part of the workshop and lecture program that Fabrica has been organizing since 1994, the year of its foundation. Hundreds of exponents from the world of art, culture and communication passed by Fabrica for a workshop, a lecture or a special event, including Marina Abramovic, Philippe Starck, Stefan Sagmeister, Joseph Kosuth, Martin Parr, Sebastiao Salgado, Samantha Cristoforetti, just to name a few.