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DEF Content

Thursday, May 10, 2012 at 2:30 PM - Friday, May 11, 2012 at 3:00 PM (CEST)

DEF Content

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Type Remaining End Quantity
DEF Content - Venice 16 Tickets Ended Free  

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Event Details

Program / 10 MAY:

14:00 / Registration and Welcome Coffee


14:45 / Welcome from Ambassador David Thorne


15:00 / Keynote by Minister Corrado Passera

15:15 / Boosting the Global Economy

Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton


15:30 / Content Today

What challenges and opportunities do online content creators, distributors and consumers face?

  • creating your offline voice online

Jen Mankins, Owner, Bird Brooklyn

  • augmenting content

Andraž Tori, Co-founder/CTO, Zemanta

  • mobilizing content

Marco Cirilli, Founder/CIO, Applix


Moderator: Leonardo Buzzavo, Director, Ca’ Foscari Digital Week

16:30 / Networking coffee


17:00 / Content Tomorrow

What are the emerging trends and technologies in online content?

  • discovering the visual web

Evan Sharp, Co-founder, Pinterest

  • content + commerce

Shan-Lyn Ma, General Manager, Gilt Taste at Gilt Groupe

  • mobile – the opportunity for affiliate

Urban Gillström, CEO, TradeDoubler

  • contextual advertising

Luca Scagliarini, CEO, ADmantX


Moderator: Nicolò Borghi, Co-founder, The Hub Milano and Creonomy


19:00 / Networking Cocktail at Westin Europa & Regina


Program / 11 MAY:

09:15 / Online Video

  • changing user experience: choose,watch, share

Lorenzo Montagna, CEO, Yahoo! Italy

  • online video as a marketing channel

Ugo Parodi Giusino, Founder/CEO, Mosaicoon

  • interactive video

Emi Gal, Founder/CEO, Brainient


Moderator: Giampaolo Colletti, Founder,


10:15 / Networking Coffee


11:00 / DEF Start-Up Demos

Eleonora Viviani, Co-founder/Art Director, Stereomood

Guk Kim, Founder/CEO, Cibando

Giuseppe D’Antonio, Co-Founder/CEO, CircleMe (Cascaad)

Piero Rivizzigno, Founder/President, Glossom


Moderator: Alvise Bonivento, Investment Manager, Atlante Ventures

11:45 / Social Content Platforms

  • social media campaigns for small and medium enterprises

Alex Chang, Founder, Roost and VP Social Platform, VerticalResponse

  • communicating within the new dynamics of social

Daniele Mancini, CEO,

  • leveraging partnerships with social platforms

Christian Hernandez, Director of Platform Partnerships, EMEA, Facebook

  • analyzing consumer interaction with social content

Jan Rezab, Co-founder/CEO, Socialbakers

  • social enterprise: real-life sharing redefined

Carlo D’Asaro Biondo, President, EMEA Operations, Google


Moderator: Marco Caradonna, Vice President, IAB Italia


13:15 / Networking lunch with Speakers



Simultaneous translation is available.

The event will also be streamed live.


  For the accommodation

In collaboration with: biennale di Venezia and Unionecamere Veneto

Have questions about DEF Content? Contact the organizer
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When & Where

Ca’ Giustinian, San Marco 1364/a
30124 Venezia

Thursday, May 10, 2012 at 2:30 PM - Friday, May 11, 2012 at 3:00 PM (CEST)

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