Brand Blueprint: A Masterclass in Scalable Brand Building

Join 'Brand Blueprint' to sculpt your personal or your startup's identity. In this masterclass, startup founders and solopreneurs explore and establish their brand’s purpose, and get kickstarted towards clarifying their vision, brand personality and brand positioning statement. We'll guide you through creating an impactful purpose statement for your startup. The masterclass is interactive with a 30 min presentation, and a 90 min hands-on session included.

Bring your laptop for exclusive access to work directly on our platform!

This workshop invites people to ask themselves:

📍 About the problem you are solving for your customers;

📍 Clarify what makes you as a founder passionate about the work that you are doing;

📍 Understand what is the psychological persona of your target audience;

📍 Build up your purpose statement as the foundational piece of your brand personality.

Agenda:

📍 30 Minutes - Building the infrastructure for a scalable brand (Presentation)

📍 90 Minutes - Interactive workshop to clarify your personal, or your startup's purpose statement.

This workshop takes place as a side event of ViennaUP.

ViennaUP is a decentralized startup festival taking place from June 3 to June 9, 2024 in Vienna. For the whole agenda and festival program, please see: www.viennaup.com

ABOUT LEART ZOGJANI

Leart Zogjani is the founder of Skins Agency – branding strategist, and lecturer. With Skins Agency, he has worked with over 120 companies, organizations and startups from 13 countries, helping them build: successful crowdfunding campaigns, brand infrastructure to scale in over 500 locations, and grow globally.

His focus is producing visual design outputs through a psychology-backed approach. Thus he is partnering up very close with companies and organizations throughout their journey for brand strategy, visual identity, campaigns, and UX/UI. He currently also teaches at Harbour.Space University (Barcelona and Bangkok), and AAB University (Prishtina).