The event will present the user experience design challenges proposed by 12 companies regarding digital user interfaces and products, and the solutions produced and tested by more than 100 solvers (young talents) and testers (volunteering citizens) who participated in the fourth edition of the UX Challenge, the innovation contest for accelerating the uptake of user-centered design methods in companies, organized by Hub Innovazione Trentino.

The event will host important keynote speakers and will be an opportunity to learn, through the presentation of concrete cases, the effectiveness of innovative methods of design and redesign of digital products and services that ensure an excellent user experience.

Keynote one, by: Daniele De Cia, President & Founder at NiEW, will illustrate user experience innovation projects in the manufacturing sector, showing their need and positive impacts in technologically advanced industrial contexts. Keynote two, by Matteo Gratton, Design Advocate at Sketch, will offer important suggestions to companies and students on how to orient themselves and position themselves in the job market and design services.

Thanks to an important European funding obtained from HIT, twelve ICT and manufacturing companies participate in the fourth edition of the UX Challenge (8 of which are based in the Province of Trento): ActivePager, B-ZERO (Notarify), Besser Vacuum, Boom Image Studio, CBA Informatica, Coges, Engagigo, Medicaltech, Novotic, Praim, TXC2, Zupit.

AGENDA

• 14:30 – Greetings: Achille Spinelli, Provincial Minister for Economic Development, Research and Labour

• 14:35 – Greetings: Flavio Deflorian, Board of Directors Member of Hub Innovazione Trentino

• 14:40 – Introduction: Nicola Doppio, Innovation Officer at HIT

• 14:45 – Keynote 1: Daniele De Cia, President & Founder at NiEW: UX Design for the Factory of the Future

• 15:00 – Presentations of the twelve selected products and UX design solutions

• 16:30 – Keynote 2: Matteo Gratton, Design Advocate at Sketch: How to Hire and be Hired as a Designer

• 16:45 – Awards ceremony

The event will take place in English language, and will be streamed on Youtube. The link to the live stream will be sent the day before to registered participants.

More about the UX Challenge:

The fourth edition of the UX Challenge has a European scope! It will be held simultaneously in seven countries (Finland, Estonia, Lithuania, Denmark, Germany, Spain, as well as in Trento), organized by 6 innovation agencies partner of HIT. In addition, students from foreign universities - such as UniTrento - will participate in the Trentino edition of the European Network of Innovative Universities (ECIU).In addition, students from foreign universities - such as UniTrento - will participate in the Trentino edition of the European Network of Innovative Universities (ECIU).

The UX Challenge is an initiative of Hub Innovazione Trentino created in collaboration with the University of Trento, Fondazione Bruno Kessler, Trentino Sviluppo SpA, Istituto Pavoniano Artigianelli per le Arti Grafiche, Digital Innovation Hub Trentino Alto Adige / Südtirol, Confindustria Trento, with the support of Dolomiti UX BookClub and Architecta.

We thank very much the Cluster DITEDI (Friuli Venezia Giulia), Cluster COMET (Friuli Venezia Giulia), t2i - Trasferimento Tecnologico e Innovazione, and CSMT Brescia, for actively supporting the UX Challenge outside Trentino.