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UTC / The City as the Innovative Process Lab


Sabato 10 ottobre 2015 dalle 14:00 alle 16:00 (CEST)

UTC / The City as the Innovative Process Lab

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10th Oct. 14.00 - 16.00 [Sala De Seta]

A new Smart Cities model to support urban development as well as citizens’ wellbeing through innovative and integrated tools.



Eleonora RoccaEleonora Rocca / Co-founder at AT-Factory
London Based Marketing Manager by day and entrepreneur by night, Eleonora has developed 15 years of experience working for major multinational companies such as Hewlett-Packard, Roberto Cavalli, Microsoft, Privalia and Kingston Technology. She founded Elle Innovation Consultancy, a firm which helps companies to create successful marketing plans & go to market strategies. Ambassador of digital culture and web enthusiast, she created her lifestyle blog The Brunette Cupcake. She is a mentor within the Cherie Blair Foundation Women in Business program, official organizer of both Lean Startup Machine Workshop and Mashable Social Media Day events as well as AT Factory co-founder.


Paola Di RosaPaola Di Rosa / Co-founder at AT-Factory
Business Innovation consultant and Co-founder at AtFactory; she is interested in startups an Innovation processes. Mentor and Angel Investor for SVP Foundation, she organizes and attendes many startup competitions looking for innovative ideas and brillant people.


Maurizio CartaMaurizio Carta / Professor at University of Palermo
He is currently the Coordinator of the bachelor and master’s degrees in “Urban and Regional Planning”; he is deputy president of Scuola Politecnica, deputy director of the Department of Architecture of the University of Palermo and delegate to territorial development. He leads the “Smart Planning Lab”, an applied research branch for planning and designing smart cities.

Mattia CorbettaMattia Corbetta / Consultant at the Italian Ministry of Economic Development
Member of the Italian Minister of Economic Development's Technical Secretariat, he follows a groundbreaking policy aimed at boosting Italy's startup ecosystem.

Giovanni De CaroGiovanni De Caro / Co-founder at Tech-Hub
IntesaSanpaolo Innovation Manager for Southern Italy and co-founder of Tech Hub, an acceleration program for high potential startups, managed in association with Banco di Napoli, University of Napoli Federico II and Napoli Chamber of Commerce.

Flavia MarzanoDavide Faraone / Undersecretary of the Italian Ministry of Education

Flavia MarzanoFlavia Marzano / Board Member at Link Campus University
She is member of the national board for innovation and Italian digital agenda; advisor for Public Administration on innovation; evaluator and reviewer of IST European Projects; lecturer in Rome University La Sapienza and member of the board at Link Campus University in Rome.

Fabrizio MicariFabrizio Micari / Dean of the University of Palermo

Born in Palermo in 1963, he graduated in Mechanical Engineering in 1986 and from 1999 he started teaching at the University of Calabria. He was Director of the Department of Mechanical Technology, Production and Engineering Management from 2008 to 2010 and then, until 2013 was Dean of the Faculty of Engineering. Today he is President of the Polytechnic School since 2014 and lately he was elected Rector of the Palermo University. 


Abstract of the Session
The new smart cities model has the goal to support the cities development as well as the citizens’ wellbeing through innovative and integrated tools. According to this approach the cities have to be innovative and inclusive. The model takes its inspiration from the crowd economy concept (H2H, human to human), which consists in creating business models based on what “the crowd” needs in to order to enhance productivity and value added through the relationships and networking interactions between the society, institutions, universities and corporations. A session with the major experts in the fields within the italian startup, goverment and entrepreneurial scene to discuss what do Tel Aviv, Berlin, London and Stockolm have in common and how this smart models could be applied to promising italian cities like Palermo.


Organized by AT-Factory

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Quando e dove

Sala De Seta
Cantieri Culturali alla Zisa
90135 Palermo

Sabato 10 ottobre 2015 dalle 14:00 alle 16:00 (CEST)

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PUSH è un laboratorio di design per l’innovazione sociale.

Progettiamo soluzioni per migliorare la qualità della vita nelle città e per la salvaguardia dell’ambiente.

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