Milano, 31 ottobre 2018 – ore 14:30 Talent Garden Calabiana - from 19.00 Networking Cocktail

LOST IN SALES / From Virtual teams to real Sales è Il primo evento italiano dedicato alla creazione di un ponte generazionale tra Senior Professional e Startup.

GUARDA IL PROGRAMMA DELL'EVENTO

Organizzato da The Go to Market Company, l’evento intende creare connessioni di valore tra diverse realtà quali quelle dei professionisti affermati e le nuove generazioni del mondo delle start up, apparentemente molto distanti tra loro.

Durante l’evento affronteremo temi socialmente sensibili come il generational gap, generational bridge, age discrimination e altri temi estremamente pratici ed attuali come la creazione di un sales network necessario alla sopravvivenza delle startup, il go to market sui mercati EMEA, e i social network come strumento di lavoro nella società iperconnessa.

Approfondimento particolare sui fenomeni del personal branding, come strumento essenziale sia per le figure Sales che per gli imprenditori di Startup, e del social selling come elemento fondamentale per le attività B2B nel contesto del mercato attuale.

In un mondo del lavoro in rapida evoluzione e ridefinizione, i ruoli tradizionali e le dinamiche sociali stanno subendo rapide trasformazioni: esploreremo nuovi modelli organizzativi basati sulla professionalità come il fractional executive e sales as a service e come questi possano supportare ed aiutare imprenditori e startup ad accelerare il time to revenue.

Ospiti di rilievo internazionale interverranno, dialogheranno e porteranno la propria esperienza.

Dalla California, CYNTHIA JOHNSON / è un’imprenditrice, professionista del marketing, autrice e speaker. È co-fondatrice e CEO di Bell + Ivy, un'agenzia di marketing digitale e personal branding di Santa Monica. È fondatrice di CynthiaLIVE e co-fondatrice di PINCH, Sea Salt. Cynthia è stata nominata tra i migliori esperti di personal branding nel 2017 da Entrepreneur, tra i primi 50 marketer su SnapChat di Mashable e indicata tra le donne più influenti nel mondo degli affari da Tenfold Research. Il suo lavoro è stato presentato su Entrepreneur, Forbes, Huffington Post, TIME e su diverse altre pubblicazioni specifiche del settore.

“Da Chianciano a Cupertino” MARCO LANDI / Former President & COO Apple inc, Presidente di The Digital Box e Atlantis Ventures, famoso ai più per aver riportato Steve Jobs in Apple, manager e imprenditore di successo internazionale impegnato per passione nel contribuire allo sviluppo dell’ecosistema delle startup italiane.

LORENZO MATERNINI / Vice President and Corporate relations at Talent Garden, il più grande network di coworking in Europa con focus sul digitale. Appassionato di nuove tecnologie e fortemente impegnato nel progetto educativo di Tag innovation school per colmare il gap formativo e per far crescere i talenti del digitale e della tecnologia connessi globalmente.

Modera SILVIA VIANELLO / Director Innovation Lab S P Jain School of Global Management / Forbes Top 100 Italian Women. In precedenza, Marketing Director di Maserati, autrice di libri, volto accademico e televisivo noto a chi si interessa di marketing digitale, innovazione, social media e nuove tecnologie.

Tra gli altri ospiti:

LOIC SIMON / Founder of #SocialSellingForum

ANDREA PIETRINI / Managing Partner at Your CFO Consulting Group

VALENTINO BRAVI / Shareholder, CEO & GM - TAS SpA

LUDMILLA RADCHENKO / Artist – Founder Siberian Soup FullArt

KIMBERLY AFONSO / Digital Marketing Consultant - Social Media for Start-Ups

GIACINTO FIORE / Country Manager at The Digital Box spa

MARTA BASSO / Millennial Mariner, StopWhining ®️, Innovation Evangelist

DONATELLA DERCHI / Business & Career Coach

DANILO RIVALTA / President & Founder The Go To Market Company, Senior Vice President Tas Group

VITTORIO COSTA / CEO & Founder VividaWeb

GIUSEPPE MINEO / Head of Innovation, Founder & Ceo at Pharmap

GUARDA IL PROGRAMMA DELL'EVENTO

Organizzato a Milano, presso l’area HUB di Talent Garden Calabiana LOST IN SALES prevede la presenza di Startup, imprenditori, Senior Sales Professionals e altri professionisti attivi nella digital & IT economy.

Rivolto a

Professionisti e consulenti delle vendite con consolidata esperienza nel settore IT & Digital.
Startup e PMI interessate a modelli di “sales as a service”.

LOST IN SALES / From Virtual teams to real sales is the first Italian event dedicated to the creation of a generational bridge between Senior Professional and Startup.

THE AGENDA

Organized by The Go to Market Company, the event aims to create valuable connections between different realities such as established professionals and the new younger generations of the start-up world, which are apparently very distant from each other.

During the event we will tackle socially sensitive issues such as generational gap, generational bridge, age discrimination and other extremely practical and current issues such as the creation of a sales network necessary for the survival of startups, the go to market on EMEA markets, and social networks such as work tool in the hyper-connected society.

In-depth analysis of personal branding phenomena, as an essential tool for both Sales figures and Startup entrepreneurs, and social selling as a fundamental element for B2B activities in the context of the current market.

In a rapidly changing and redefined world of work, traditional roles and social dynamics are undergoing rapid transformation: we will explore new organizational models based on professionalism such as fractional executive and sales as a service and how these can support and help entrepreneurs and startups to accelerate time to revenue.

Guests of international relevance will intervene, dialogue and will bring their own experience.

From California, CYNTHIA JOHNSON / is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA. She is Founder at CynthiaLIVE, and Co-Founder at PINCH, Sea Salt. Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, and Most Influential Women in Business by Tenfold Research. Her work has been featured in Entrepreneur, Forbes, Huffington Post, TIME, and several other industry specific publications.

"From Chianciano to Cupertino" MARCO LANDI / Former President & COO Apple inc, former President of Texas Instrument Asia Pacific, President of The Digital Box and Atlantis Ventures, famous to the most for having brought back Steve Jobs into Apple, manager and entrepreneur of international relevance engaging and passionate in contributing to the development of an Italian startups ecosystem.

LORENZO MATERNINI / Vice President and Corporate relations at Talent Garden, the largest coworking network in Europe with a focus on digital technology. Interested in new technologies and strongly involved in educational projects of the Tag innovation school to fulfill the training gap and to empower digital tech communities globally connected.

SILVIA VIANELLO / Director Innovation Lab S P Jain School of Global Management / Forbes Top 100 Italian Women. Former Maserati Marketing Director, author of books, academic and television talent known to those interested in digital marketing, innovation, social media and new techonlogies.

Among the other guests:

LOST IN SALES / from virtual teams to real sales

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