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CONSCIOUSLY CREATIVE - WE ARE ALL MORE THAN ONE THING

Moleskine

Lunedì 16 aprile 2018 dalle 19:00 alle 22:00 (CEST)

CONSCIOUSLY CREATIVE - WE ARE ALL MORE THAN ONE THING

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CONSCIOUSLY CREATIVE - WE ARE ALL MORE THAN ONE THING

Creativity and productivity are often seen as being polar opposites, just like the two hemispheres of the brain are viewed as being independent of each other with the left hemisphere guiding the more analytical and logical parts of us and the right hemisphere the more intuitive and imaginative sides. The truth is that none of us is just one thing and our two hemispheres were designed to complement each other and work together, in fact recent research has debunked the whole “left brain, right brain” myth showing how interdependent they in fact are.

 

The new Pen+ Ellipse from Moleskine is the brand’s latest object and an element of the Smart Writing System which acts as a bridge between paper and digital worlds, effectively connecting  apparently different realities and to illustrate the design and versatility of this new tool,  Moleskine will transform two interconnected spaces at the Mudec Museum of Culture into an installation through a kinetic show of light and sound alongside a quiet white space. Visitors will be able to interact with the installation and get to know this new object first hand: the first space has been designed to generate inspiration and visitors will be flooded and surrounded by music and color.  The second room, a white and quiet space, will allow visitors to play with productivity by putting words and drawings to paper and experiment with organizing content and sharing it through the new pen. The two spaces represent the relationship between creativity and productivity and the innate connection between our more imaginative and analytical sides which become a single whole thanks to the ingenuity of the Moleskine Pen+ Ellipse.

The installation will be open to the public from Tuesday April 17th to April 22nd.

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For the unveiling of the installation Moleskine will host a cocktail party at the Mudec Museum on April 16th at 7:00PM with a live performance by violinist Andrea Casta. 

On invitation only.

Please register here to attend.


 

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Quando e dove


MUDEC - Museo delle Culture
Via Tortona, 56
20144 Milano
Italia

Lunedì 16 aprile 2018 dalle 19:00 alle 22:00 (CEST)


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