CLUB DEGLI SVILUPPATORI - Being Agile to become Customer centric

Speaker: Angel Diaz-Maroto

Title: Being Agile to become Customer centric

Language: Italian

Abstract:
The first principle of Agile manifesto says "Our highest priority is
to satisfy the customer through early and continuous delivery of
valuable software.” But, Is our highest priority to delight our
customer, or to delight our sponsor. Do we understand who the real
customer is and behave accordingly?
I’ve often seen Agile teams producing software aimed to delight:
another departments within their organization, an external
organization hiring their development services, their management or
even their Product Owners. But, are those the ones to be delighted by
the product in development?
I believe that software is awesome when it helps creating awesome
experiences to the people the organization is serving. To create those
delighting experiences is very important to understand who your real
customer is and empathize with him. This session is aimed to create
that awareness and to introduce some practical tools that can help
creating a "Customer Centric” Agile implementation and culture in
organizations.
I will start the session by explaining what is customer centricity and
how it can become the competitive advantage of your business and a
powerful reason for adopting Agile. I'll continue with simple tips,
and practical examples, which attendees can incorporate into your
Agile implementation to empower customer delighting. Such as including
“moments of truth” in “Personas” and going from "User Stories" to
"Customer Stories"
The listener will get from this session easy-to-apply tools to equip
their Agile implementation an extra focus on their real customer to
maximize customer satisfaction and create an important foundation for
the buy-in of Agile by the business.

Bio:
Angel is a very energetic Agile coach that truly enjoy challenges. His
specialty and passion is putting in place Lean and Agile concepts and
practices in very complex environments. As a matter of fact, he
successfully led one of the biggest Agile transformations in europe,
including IT and business departments of a 1000+ employees bank, from
the trenches starting from scratch. In his 15+ years of experience in
IT he has worked in various roles: Agile Coach, R&D manager, software
developer, software architect, scrum master and trainer. He is also a
frequent speaker in international Agile events such as ALE, LESS, CAS,
IAD and Agile Coach camps.

Contacts:

Linkedin: http://ca.linkedin.com/pub/angel-diaz-maroto/21/9b1/18b/it

Web Site: http://www.agilar.org/consultants