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ALIBABA GROUP'S BUSINESS & IPR PROTECTION SUMMIT

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Località

Università Luiss, Aula Magna Mario Arcelli

Viale Pola, 12

Roma

Italy

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Descrizione

Scopri le opportunità dedicate alle Aziende interessate ad esportare in Cina e nel Mondo attraverso l’Ecosistema di Alibaba, inoltre saranno presentati gli innovativi strumenti di protezione messi a disposizione da Alibaba per proteggere la proprietà intellettuale dei Marchi presenti sulle nostre piattaforme.

08.45 Registration

09.45 Welcoming Remarks

Andrea Prencipe - Rector, Luiss University

Michael Evans - President, Alibaba Group

10.15 Keynote: Supporting Italian Business

Minister, Ministry of Economic Development

"Making it easy to do business anywhere”

10.30 Alibaba’s Economy

Rodrigo Cipriani Foresio - General Manager, Alibaba Group & Alipay, South Europe

10.40 Tmall - Gateway to China

Christina Fontana - Head of Fashion and Luxury, Tmall Europe

10.50 Alibaba.com - B2B Export Worldwide

Lisa Gao - EMEA Marketing & Business Development, Alibaba.com

11.00 Alipay

Piero Candela - Senior Business Development Manager, Alipay South Europe

11.10 Panel Session: Exploring Case Histories

Moderator: Manfredi Minutelli - Country Key Accounts, Alibaba Group South Europe. Panelists: Marvis, Olearia Clemente, Crimark

11.30 Made in Italy – ‘Sources’

Michele Costabile - Professor of Marketing and Entrepreneurship, Luiss University

11.40 Panel Session: “Make It Even Closer”

Moderator: Manfredi Minutelli, - Panelists: Poste Italiane, Sace Simest, Aeroporti Di Roma

12.00 Awards Ceremony

12.15 Networking Lunch

“Protecting and Enforcing Intellectual Property Rights”

13.30 Keynote: TBA

13.40 Collaboration in IPR Protection

Stefano Vaccari - Head of the Anti-fraud, Italian Ministry of Agriculture

13.55 Fashion Industry’s Perspective

Serena Moretti - General Counsel, Confidustria Moda

14.10 Brand Protection in the Digital World

Claudio Bergonzi - Director General, Indicam

14.25 Alibaba’s IPR Protection Program

Matthew Bassiur - Vice President, Head of Global IP Enforcement, Alibaba Group

15.00 Refreshment Break

15.20 Partnerships for Success

Bob Barchiesi - President, International Anti-Counterfeiting Coalition (IACC)

15.30 Holding Counterfeiters Criminally Accountable

Major Gianluca Donno - Guardia Di Finanza

15.45 IPR Protection - New & Emerging Digital markets

Professor Gustavo Olivieri - Luiss University

16.00 Panel Session: Q & A

Moderator: Dan Dougherty - Senior Director, Global IP Enforcement, Alibaba Group

Panelists from IACC, Indicam, Confidustria Moda, Guardia di Finanza.

16.25 Closing Remarks

16.30 – 17.00 Supplemental Session, Alibaba’s IP Protection platform and the Market Safe Expansion Program

Stephanie Yu - Manager, Global IP Enforcement, Alibaba & Lara Miller - Vice President, IACC

16.30 19.00 Networking / Cocktail Reception

There will be opportunities for one-to-one meetings with representatives from Government, Associations & Alibaba both during and after the event. If you are interested, please indicate so upon registering.

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Data e ora

Località

Università Luiss, Aula Magna Mario Arcelli

Viale Pola, 12

Roma

Italy

Visualizza Mappa

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