£12 – £49

Behaviour Change Principles for Environmental Campaigners and Communicators

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£12 – £49

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How to engage people outside the echo-chamber with your environmental campaigns and messaging.

About this Event

As an environmental campaigner, you're passionate about your cause, and you know that you need other people to buy-in, share your passion and take action!

But inspiring that kind of change can be hard...

If you overwhelm people with stats, facts and consequences, they bury their head in the sand - because the truth can be scary.

And trying to get your message out past the echo-chamber is essential - but non-environmentalists don't seem to care, and it can be hard to reach them.

Understanding Behaviour Change principles can help you:

  • Inspire others to take action
  • Communicate your message with confidence
  • Reach people outside your echo chamber
  • Create and run inspiring campaigns that lead to meaningful, widespread change

Join Sustainability and Behaviour Change Consultant, Livvy Drake for this 1.5 hour online workshop, where she will show you how behaviour change principles can transform your campaigns.

Livvy has studied behaviour change at the University of West of England and has a successful track record of applying these principles to award-winning campaigns, including:

  • Shambala Festival - addressing waste, recycling and left tent challenges
  • City to Sea - Single-use plastic reduction campaigns including Refill, Plastic-free Periods

As well as providing training for Devon Council Reuse Team and the Bristol Reuse Network.

As part of this series of events, you can then delve into further workshops that provide you with the practical tools to truly understand your audience's behaviours; when and why they occur and how to develop initiatives to change them.

Join these two further workshops for just £10 each when you buy in advance:

Understanding your Audiences Behaviour. How can you change behaviour if you haven't walked in your audiences’ shoes?

During this workshop, we will use practical tools used by designers and behavioural psychologists to get into the day-to-day lives of the people you want to engage and identify opportunities for interventions and communications

Developing a Behaviour Change Initiative. Simple steps to plan an environmental behaviour campaign that creates change without the need to guilt-trip people

If you can’t attend any sessions live you can watch the replays. Sign up now for these discounted rates.

Understanding your Audiences Behaviour - 3rd December @ 5-6:30 pm (UTC+1)

Developing a Behaviour Change Initiative - 10th December @ 5-6:30 pm (UTC+1)

The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.

Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.

She has worked on waste reduction projects for events and festivals, award-winning plastic reduction initiatives as well as providing training and support to reuse schemes and engagement initiatives.

These training modules on behaviour change package up some of the key principles Livvy finds are applicable to behaviours on a day-to-day basis and can easily be adopted and understood to deliver change outside of the ‘eco echo chamber’.

10% of the revenue generated from this workshop series will be donated to the Amazon Emergency Fund - Supporting Amazon Forest Guardians.

Donations will go directly to indigenous and forest communities and organizations facing COVID-19 in the Amazon Rainforest.

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Eventbrite's fee is nonrefundable.

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