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RAI Amsterdam

Europaplein

ROOM G103

1078 GZ Amsterdam

Netherlands

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From sonic environments to a true Sound Democracy

That is to say, putting the person and his wellbeing in the environment back at the centre and transforming the use of sound into a complete, personalised and gratifying listening experience, allowing us to communicate effectively with others and with the world around us.

The announcement at the railway station, the background music playing at the shopping centre, the audio signature of a company, the speech of a lecturer, the spatialisation of sound at the cinema, 3D audio, etc. are all part of this. Those involved in sound production, control, design, or in the design of spaces where sound dissemination happens, are forced to deal with an intricate reality: not only is sound itself constantly present in our lives, but the mechanisms of listening and perception by the user become complex. Just as it isn't sufficient for an audio technician to configure a system perfectly to capture the listener's attention, it isn't enough to create a composition without considering the environment, methods and conditions of its reproduction and perception. The user should therefore become the reference point onto which the attention should be focussed: not only what he will listen to, but rather how and in which environments and conditions he will do so, and, above all, the effects of listening on the person – from the cognitive and emotional aspects to the cultural and psychological background that influences him.

Sound Democracy therefore means putting the person and his experience back at the centre of the listening process: listening that is more respectful of psychophysical wellbeing and health, and that also provides an opportunity to relate to the outside world and to others.

After the 2019 edition, in which we tried to introduce the relationship between sound reproduction, acoustics and psychoacoustics, during the next AudioForum we want to take a further step towards what we have called Sound Democracy. We will try to guide the participants along a path that examines the various aspects, from electroacoustic and acoustic (how to get sound to the listener's ears in the most efficient and effective way), to psychoacoustic (subjective perception of sound), cognitive (from perception to streaming of the user's attention) and behavioural (cultural filters, mental patterns, beliefs that influence the user's perception) aspects... all with a practical and concrete approach, oriented to the needs of audio professionals, of design and architecture specialistis, and the market.

Attendance

The programme of AudioForum@ISE 2020 has been conceived to involve both professionals with technical training – sound designers, system integrators, sound engineers, specialists in acoustics, multimedia production specialists, etc. – who come from the field of architectural and ambient design – architects, consultants, engineers, etc. It will also be of interest to anyone involved in managing venues and facilities, such as hotel managers, administrators of schools, universities, public spaces and sporting or cultural facilities.

The event will focus on the following subject areas:

-the relationship between the environment, conditions and listening quality

-audio technologies and the perception of sound

-environments, listening experiences and empathy

-democracy of sound: the listener back in the centre


PROGRAM

9,00 - 9,45 - Welcome coffee and registrations

9,45 - 10,00 - Welcome to the delegates and presentation, Chiara Benedettini Founder&CEO Connessioni. The event will be coordinated by Bert Kraaijpoel, Secretary of the Dutch Section of AES, Lecturer in Psychoacoustics at the Koninklijk Conservatorium and Sound Lecturer for the Netherlands Film Academy

10,00 - 10,30 - Perception, Sound, Creative Idea creative idea ⇔ sound materials ⇔ sound perception. These three phases of the creative and technical project are closely related to each other: switching from the creative idea to the sound design, finding the right process and the right tool for creating the strong bond that can effectively reach the listener. This path is currently developed in all aspects of a production (sound design, technical design), and can be of help in solvin the eventual problems that can reduce musical effectiveness, and influence the perception. A path where the audience perception is not the last time phase but it’s the target. Speaker: Damiano Meacci - Music Professor at G.B. Martini Conservatory in Bologna, Musician and Compser at Tempo Reale (Florence)

10,30 - 11,00 - Sound only where it belongs The directivity of loudspeaker systems has traditionally been restricted to mid and high frequencies, as well as the very low frequencies. These are controlled reasonably well by forming corresponding arrays of loudspeakers and subwoofers. By contrast, containing the dispersion of low-mid frequencies has so far not been adequately successful, causing both practical problems and severe restrictions to sound quality. Recent developments in loudspeaker and DSP design have led to array systems that offer true linear broadband directivity. The number of significant advantages resulting from this advancement is surprisingly high. This session will explain the properties of such systems and illustrate the most relevant benefits for artists, audiences, sound engineers and venue operators using real-world examples. Speaker: Henning Kaltheuner, Head of Market Intelligence and Strategic Business Development, d&b audiotechnik

11,00 - 11,30 - Acoustic Awareness Good acoustics should be unnoticed. Of course, this relates to the absence of disturbing acoustic artefacts, but also to the seamless integration into the architectural design and requirements of the performance or function of the space. This is not only the case for acoustically specific rooms like concert halls and theatres, but also for utility spaces like lobbies, offices, restaurants, etc. – even corridors. Also, architects – generally – don’t like their designs to be hindered by obvious acoustic objects. To achieve this, integration of architecture (and other disciplines) and acoustic design in a very early stage is essential – as it is that architects and acousticians need to understand each other's views, concepts and responsibilities. Having a good acoustic design brief is essential in this process: acoustics are not like a touch of paint which can be added later Speaker: Ben Kok, acoustics consultant and AES Member

11,30 - 12,00 - Coffee Break, offered to all participants

12,00 - 12,30 - Not just a question of ears Sound perception is a psychic activity of the brain: a neural activity where the environment, the cultural conditionings, the inputs received in the developmental age as the experience that matures in adulthood have a complex role. What we “hear” is therefore not only a consequence of a physiological nature, but involves important psychological implications that give the hearing experience an extreme level of subjectivity. How we select stimuli among millions, how these influence us and influence the way we relate to others. This talk shows at a neuroscientific level what we know today, focusing on visual and sound stimuli, in order to give the insiders some ideas to reach not only the ear but the heart of the user. Speaker: Valeria Gazzola - Social Behavior group leader at the Netherlands Institute for Neuroscience

12,30 - 13,00 - Music x Mind: The power of sound How does music influence the way we feel and act? How can the strategic use of sound enhance brand identities and customer experiences? Marijn will take you on a journey to understand how music has a direct influence on our wellbeing and how our relationship with it will change due to the latest and upcoming innovations in tech. Speaker: Marijn Roozemond - Strategist for the Music&Brands department at MassiveMusic Amsterdam

13,00 - 14,00 - Lunch Break, offered to all participants

14,00 - 14,30 - Designing new experiences for demanding listeners No matter if you’re creating new contents or designing new spaces and technologies, you'll have to deal with a more and more demanding customer, but at the same time overwhelmed by stimuli and information. A new kind of consumers requires a new mindset: working with a transdisciplinary approach based not only on acoustics and psychoacoustics, but also involving some psychology, neuroscience and behavioural economics, can be the right way to create products excellent ​by design and not by default​ Speaker: Concetta Cucchiarelli - Andreas Gugliotta, Happear founders

14,30 - 15,00 - Smart IP for installed audio Clarity and intelligibility are essential qualities in an installation loudspeaker, with uniform in-room coverage crucial to giving listeners the best possible experience. With audio, power and speaker management all being delivered via a single standard CAT cable, Genelec will discuss how its new Smart IP technology brings new levels of sonic fidelity to installations, and how Smart IP delivers uncompromised audio even in challenging acoustic environments. This enables modern immersive and enveloping audio presentations to be created with ease and precision. Speaker: Aki Mäkivirta, R&D Director, Genelec

15,00 - 15,30 - Electronic acoustical enhancement The presentation will start with an overview - including historical development, technologies utilized, and how system architectures impact real world utilization. Next, we will present a brief summary of recent discoveries in the way humans process sound - in particular, music and speech - and describe how these discoveries relate to optimum design and integration of electronic acoustic enhancement systems. We will cite several examples of recent installations, discuss the challenges imposed by the physics of each space, and how hybrid solutions that incorporate both architectural treatments as well as electronic architecture are employed to achieve improvement for both musicians as well the audience. Speaker: Steve Barbar, AES Member and Presenter, E-Coustic Systems founder.

15,30 - 16,00 - Advantages of high quality beam steering systems The presentation is giving an introduction to the use of beam steering arrays and their advantages. It will be explained how this functionality is advantageous above conventional line arrays and providing examples from different applications. Speaker: Christoph Wöhler - Senior Consultant Product Management, Kling&Freitag

The event will be coordinated by Bert Kraaijpoel, Secretary of the Dutch Section of AES, Lecturer in Psychoacoustics at the Koninklijk Conservatoriumand Sound Lecturer for the Netherlands Film Academy

Speakers

Steve Barbar, AES Member and Presenter, E-Coustic Systems founder Steve Barbar has been working professionally in the audio industry for more than 35 years. In 1981 he joined Systems Wireless Ltd. who specialized in providing large multi-channel wireless systems and frequency co-ordination for large events, in 1984 joined Lexicon, to work with a then emerging technology – digital audio. In 1989 he and Dr. David Griesinger developed LARES – Lexicon Acoustic Reinforcement and Enhancement System that alters room acoustics electronically and in 1995 formed LARES Associates, which designs, integrates, and develops comprehensive systems for electronic acoustic enhancement, and performs ongoing research in the fields of acoustics, electro-acoustics and human neurology. In 2008, LARES Associates developed a range of new system hardware branded as E-Coustic Systems, it supports new algorithms derived from research in human neurology that represent a substantial leap forward in sonic performance. Mr. Barbar is a member of the AES, the Acoustic Society of America, and the Institute of Acoustics. He has been an invited panelist for these organizations, in addition to presenting scientific papers and lectures.

Concetta Cucchiarelli - Happear Founder & Researcher Graduated in Political Science, New Multimedia Languages and Electroacoustics Composition, sound designer, interactive interface designer, independent researcher, Happear Founder, during the last ten years she’s been carring out transdisciplinary research about sound. She works on acoustics, psychoacoustics, psychology, neuroscience, behavioural economics and sociology, developing training methodologies, tools and consultancy work aimed to design sustainable and consumer-centred contents and technologies. www.happear.com

Valeria Gazzola - Social Behavior group leader at the Netherlands Institute for Neuroscience Valeria started her scientific career in Parma, Italy, in the laboratory of prof. G. Rizzolatti, where mirror neurons were first discovered. She then moved to the Netherlands where her research shows that action-related mirror responses extend to the domain of sensation and emotions. Currently she leads the Mechanisms of Social Behavior group at the Netherlands Institute for Neuroscience of the KNAW in Amsterdam, co-leads the Social Brain Lab with C. Keysers, and is an associate professor at the University of Amsterdam. Her research is financed by National (NWO Veni and Vidi) and International grants (NARSAD, ERC, BIAL), and investigates the causal relationship between mirror-like activity and social behavior. Her papers have been published in top-ranked journals, including Neuron, Nature Review Neuroscience, PNAS and TICS, and are cited widely. Her international standing is apparent from her recent election to the Young Academy of Europe.

Andreas Gugliotta - Happear creative designer Graphic Designer and Illustrator with a passion for brand identities, since last year he's been developing and designing a bridge between the sound and the image of Happear. www.happear.org

Henning Kaltheuner - Head of Market Intelligence and Strategic Business Development, d&b audiotechnik GmbH & Co. KG Master Degree in Psychology w. special fields qualitative Market Research, Media Psychology and Perception. Before starting at d&b in 2013, he was Head of Product Management at Riedel Communication and from 2004 to 2010 Senior Product Planning Manager at Yamaha Commercial Audio. Freelance live sound engineer since 1984, in 1999 he founded Teqsas GmbH, a hardware sales and service provider specialised on repair and modification of live sound mixing consoles offering on-site services for tours and venues. Over time he become specialised in media networking technologies and solutions and in 2016 he initiated the Milan network cooperation together with colleagues from L-Acoustics, Meyer Sound and other companies. Henning is passionate musician myself composing and playing own instrumental music in a Jazzrock band. www.dbaudio.com

Ben Kok, Acoustics Consultant and AES Member He is specialized in all aspects related to high-quality sound reproduction in small and large rooms, with and without the use of sound systems. With a career in acoustics spanning nearly 40 years, he has served as a consultant/specifier and client representative, but also on the manufacturer/supplier side. Ben has been involved in the consulting and design of Concert Halls, Theatres, Opera houses, Recording Studios, Broadcast Facilities and Sound Systems in Europe, the US, Canada and Asia and has dealt with various ‘starchitects’ in these projects. He has presented his work for the AES and other professional societies in papers on Speech Intelligibility, Variable Acoustics, Sound System Design, Loudspeaker Design and Studio Design. www.benkok.com

Aki Mäkivirta, R&D Director, Genelec
He has received Diploma Engineer, Licentiate of Science in Technology, and Doctor of Science in Technology degrees in electrical engineering from Tampere University of Technology, Tampere, Finland, in 1985, 1989, and 1992, respectively. Prior to joining Genelec, he has held positions in the Medical Engineering Laboratory of Research Centre of Finland, and Nokia Corporation Research Center. He joined Genelec Oy in 1995, since 2012 in his present position. Aki Mäkivirta is a Fellow of the AES and a member of the Acoustical Society of Finland.
www.genelec.com

Damiano Meacci - Music Professor at G.B. Martini Conservatory in Bologna, Musician and Compser at Tempo Reale (Florence) Damiano is a musician, composer, researcher, live electronics expert and Electronic Music professor; he also has been working as sound design, live electronics and sound engineering in many productions for important contemporary composers (Berio, Guarnieri, Marangoni). Since 1996 he is member of Tempo Reale production staff, specialized in music research, production and education. In the last years has been working on many personal artistic&technical works for tape music and live electronic performances, and for installations and complex performing system for live electronics. He performs in numerous international festivals (Cité de la musique - Paris, Ars Electronica - Linz, the most recent). www.baruffi.com

Marijn Roozemond - Strategist Music & Brands, MassiveMusic Amsterdam Marijn started playing the piano at the age of 5 but, after seeing ‘The Blues Brothers’, he dreamt of being one of the cast. That’s when he started jazzing with the saxophone. After working at a branding agency, he joined the MassiveMusic family to help brands find their voice – UBS and Philips to name a couple. Fully believing that music can have a direct influence on our wellbeing, he also works on MassiveMusic initiative ‘Music x Mind’ offering insights on the connection between mental health and music. He still digs the regular jam session and knows what he wants: to take a week off to groove on a new instrument. www.massivemusic.com

Christoph Wöhler - Senior Consultant Product Management, Kling&Freitag In 2002 Christoph started his professional career as an electronic engineer at Sennheiser Electronic, with a deep insights into all kinds of analog and digital audio circuits, and was specialized in developing test equipment and measurement tools. In 2010 he joined Kling & Freitag as responsible for quality assurance and service department, in 2015 he became technical manager, responsible for the R&D team as well as service/QA and documentation; since 2019, he has been responsible as Senior Consultant for K&F in the areas of application support, education and customer relations. www.kling-freitag.de


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Date and Time

Location

RAI Amsterdam

Europaplein

ROOM G103

1078 GZ Amsterdam

Netherlands

View Map

Refund Policy

Refunds up to 7 days before event

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