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RAI Amsterdam

Europaplein

ROOM G103

1078 GZ Amsterdam

Netherlands

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Description


From sonic environments to a true Sound Democracy

That is to say, putting the person and his wellbeing in the environment back at the centre and transforming the use of sound into a complete, personalised and gratifying listening experience, allowing us to communicate effectively with others and with the world around us.

The announcement at the railway station, the background music playing at the shopping centre, the audio signature of a company, the speech of a lecturer, the spatialisation of sound at the cinema, 3D audio, etc. are all part of this. Those involved in sound production, control, design, or in the design of spaces where sound dissemination happens, are forced to deal with an intricate reality: not only is sound itself constantly present in our lives, but the mechanisms of listening and perception by the user become complex. Just as it isn't sufficient for an audio technician to configure a system perfectly to capture the listener's attention, it isn't enough to create a composition without considering the environment, methods and conditions of its reproduction and perception. The user should therefore become the reference point onto which the attention should be focussed: not only what he will listen to, but rather how and in which environments and conditions he will do so, and, above all, the effects of listening on the person – from the cognitive and emotional aspects to the cultural and psychological background that influences him.

Sound Democracy therefore means putting the person and his experience back at the centre of the listening process: listening that is more respectful of psychophysical wellbeing and health, and that also provides an opportunity to relate to the outside world and to others.

After the 2019 edition, in which we tried to introduce the relationship between sound reproduction, acoustics and psychoacoustics, during the next AudioForum we want to take a further step towards what we have called Sound Democracy. We will try to guide the participants along a path that examines the various aspects, from electroacoustic and acoustic (how to get sound to the listener's ears in the most efficient and effective way), to psychoacoustic (subjective perception of sound), cognitive (from perception to streaming of the user's attention) and behavioural (cultural filters, mental patterns, beliefs that influence the user's perception) aspects... all with a practical and concrete approach, oriented to the needs of audio professionals, of design and architecture specialistis, and the market.

Attendance

The programme of AudioForum@ISE 2020 has been conceived to involve both professionals with technical training – sound designers, system integrators, sound engineers, specialists in acoustics, multimedia production specialists, etc. – who come from the field of architectural and ambient design – architects, consultants, engineers, etc. It will also be of interest to anyone involved in managing venues and facilities, such as hotel managers, administrators of schools, universities, public spaces and sporting or cultural facilities.

The event will focus on the following subject areas:

-the relationship between the environment, conditions and listening quality

-audio technologies and the perception of sound

-environments, listening experiences and empathy

-democracy of sound: putting the listener back in the centre


PROGRAM

Perception, Sound, Creative Idea creative idea ⇔ sound materials ⇔ sound perception. These three phases of the creative and technical project are closely related to each other: switching from the creative idea to the sound design, finding the right process and the right tool for creating the strong bond that can effectively reach the listener. This path is currently developed in all aspects of a production (sound design, technical design), and can be of help in solvin the eventual problems that can reduce musical effectiveness, and influence the perception. A path where the audience perception is not the last time phase but it’s the target. Speaker: Damiano Meacci - Music Professor at G.B. Martini Conservatory in Bologna, Musician and Compser at Tempo Reale (Florence)

Designing new experiences for demanding listeners No matter if you’re creating new contents or designing new spaces and technologies, you'll have to deal with a more and more demanding customer, but at the same time overwhelmed by stimuli and information. A new kind of consumers requires a new mindset: working with a transdisciplinary approach based not only on acoustics and psychoacoustics, but also involving some psychology, neuroscience and behavioural economics, can be the right way to create products excellent ​by design and not by default​ Speaker: Concetta Cucchiarelli - Andreas Gugliotta, Happear.org


Speakers

Concetta Cucchiarelli - Happear Founder & Researcher Graduated in Political Science, New Multimedia Languages and Electroacoustics Composition, sound designer, interactive interface designer, independent researcher, Happear Founder, during the last ten years she’s been carring out transdisciplinary research about sound. She works on acoustics, psychoacoustics, psychology, neuroscience, behavioural economics and sociology, developing training methodologies, tools and consultancy work aimed to design sustainable and consumer-centred contents and technologies. www.happear.com

Andreas Gugliotta - Happear creative designer Graphic Designer and Illustrator with a passion for brand identities, since last year he's been developing and designing a bridge between the sound and the image of Happear. www.happear.org

Damiano Meacci - Music Professor at G.B. Martini Conservatory in Bologna, Musician and Compser at Tempo Reale (Florence) Damiano is a musician, composer, researcher, live electronics expert and Electronic Music professor; he also has been working as sound design, live electronics and sound engineering in many productions for important contemporary composers (Berio, Guarnieri, Marangoni). Since 1996 he is member of Tempo Reale production staff, specialized in music research, production and education. In the last years has been working on many personal artistic&technical works for tape music and live electronic performances, and for installations and complex performing system for live electronics. He performs in numerous international festivals (Cité de la musique - Paris, Ars Electronica - Linz, the most recent). www.baruffi.com



The AudioForum conference will take place at the RAI Amsterdam on the 10th of February, the day before ISE 2020 opens. AudioForum@ISE is a unique event that gathers the pro audio and installation business communities, along with professionals involved in architectural design, to focus on sound design and experience.

Audio Forum at ISE is an initiative of long-time ISE media partner Connessioni: the day-long formative conference is organised in collaboration with the Audio Engineering Society (AES). The event is open to all ISE participants and is targeted towards anyone interested in the latest audio technologies, in sound design and in acoustic comfort.


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Date and Time

Location

RAI Amsterdam

Europaplein

ROOM G103

1078 GZ Amsterdam

Netherlands

View Map

Refund Policy

Refunds up to 7 days before event

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